We had the good fortune of connecting with Farah Neo and we’ve shared our conversation below.

Hi Farah, what is the most important factor behind your success?
The most important factor behind my success is authenticity and intentional storytelling.
Everything I create — from Neo Noir visuals to my Soft Life and Dark Siren series — comes from a real place in my life. I don’t chase trends; I build worlds. I give people a feeling, a mood, an atmosphere they can see themselves in. That emotional connection is what keeps my audience engaged, loyal, and excited for every drop, every episode, and every evolution of my brand.

Staying consistent, being transparent about my journey as a creator and mother, and turning my personal experiences into art has allowed me to build a community, not just a following. Neo Noir isn’t just clothing — it’s a lifestyle, a story, and a signal for people who resonate with transformation, empowerment, and reclaiming their identity.

That authenticity is what drives the brand’s growth and keeps everything I create aligned with purpose.

Alright, so let’s move onto what keeps you busy professionally?
My art is rooted in storytelling, transformation, and identity. Neo Noir started as a personal creative outlet, but it evolved into a full visual world — a fusion of fashion, cinema, and emotion. What sets me apart is that everything I create comes from lived experience. My pieces, my series, my aesthetics… they’re all tied to real chapters of my life. I don’t just design clothing; I create moods, narratives, and atmospheres that people can step into.

I’m most proud of the fact that I built this brand from scratch while navigating motherhood, major life transitions, and finding my voice as an artist. Nothing about my journey was easy. I had to learn how to trust my creativity, how to build a community, how to keep going even when the path didn’t feel clear. But every challenge sharpened my vision. It taught me resilience, intention, and that consistency matters more than perfection.

The biggest lesson I’ve learned is that people connect to truth. When I stopped trying to fit into trends and instead leaned fully into the world I naturally create — the Soft Life lens, the Dark Siren series, the glitch aesthetic, the femme fatale energy — everything aligned. My brand grew because it became authentic to who I am.

What I want the world to know is that Neo Noir isn’t just fashion; it’s story-driven art. It’s for people who are rebuilding themselves, rediscovering their power, and choosing to live boldly. My work reflects reinvention, self-expression, and the beauty of owning every version of yourself. And I’m just getting started.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend was visiting LA for a week, I’d give them the full “Soft Life in the city” experience — a mix of good food, beautiful views, creative energy, and the chill spots that really show what LA feels like.

Day 1 – Malibu Reset
We’d start in Malibu with brunch at Malibu Farm on the pier, then relax at El Matador Beach. It’s the perfect spot for photos, quiet time, and just soaking in that coastal energy.

Day 2 – Beverly Hills + Soft Life Dinner
We’d stroll through Rodeo Drive, grab matcha at Cha Cha Matcha, and end the night with a nice dinner at Ocean Prime or Nobu LA — good food, good lighting, good vibe.

Day 3 – Artsy LA Day
Head to the Broad Museum, check out the Arts District murals, then eat at Bottega Louie for cute visuals and the best pastas/desserts. We’d end the night at Perch LA for rooftop views.

Day 4 – Venice + Abbot Kinney
This day is for hitting Abbot Kinney — cute boutiques, coffee shops, and street style inspo everywhere. We’d grab food at The Butcher’s Daughter, then catch the sunset at Venice Beach.

Day 5 – Studio City / North Hollywood Chill Day
Breakfast at Blu Jam Café, wander around NoHo Arts District, maybe pop into a vintage shop. Great area for creatives, filming little content moments, and just relaxing.

Day 6 – Downtown LA Night Out
Daytime: Grand Central Market for food, a walk through Little Tokyo.
Night: cocktails at The Ace Hotel Rooftop or Broken Shaker.

Day 7 – Nature + Reset Day
A morning walk at Runyon Canyon or Griffith Observatory, then a spa day — Burke Williams or The Now — to end the trip on a peaceful note.

LA has so many layers, but this mix gives you the food, the creativity, the views, and the vibes that make the city feel magnetic.

Who else deserves some credit and recognition?
I want to give a shoutout to my son, Kemet. He’s my biggest motivation and the reason I push myself every day. Becoming a mother taught me resilience, creativity, and purpose, and everything I’m building with Neo Noir is ultimately rooted in creating a better future for us.

I also want to shout out the people who supported me quietly — the friends, mentors, and creators who believed in my vision even when it was still forming. Every encouraging message, share, repost, and “keep going” helped me keep my momentum when the path felt heavy.

Lastly, I want to thank my community — the people who watch my series, wear my pieces, and connect with my storytelling. They don’t just consume my content; they live in the world I’m creating. Their support makes Neo Noir more than a brand — it’s a movement, and I’m grateful every day.

Website: http://neobrandshop.com

Instagram: http://instagram.com/the_neo_brand

Facebook: https://www.facebook.com/theneobrandshop?mibextid=wwXIfr

Youtube: https://youtube.com/@farahneoteric?si=UYLKLLlgGkPca2zF

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.