We had the good fortune of connecting with Flor Romero and we’ve shared our conversation below.
Hi Flor, we’d love to hear about how you approach risk and risk-taking
I think of “risk” as a scarier synonym to “trying something new”. And since I like trying new things, I feel like taking risks comes easily, especially when it comes to my cards and overall life. My mom has always reminded me that life is too short, so when it comes to new opportunities, taking them has always been the move because we never really know what it may lead to. I apply this to my life- always trying new places to eat, staying open-minded to learning new things, embracing new opportunities at work, and so on. When it comes to my cards, I try to keep the same mindset of always trying to do better and think bigger because as I’ve learned, creativity has no boundaries.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I think what sets my art apart from others is a few things. But if I had to choose one, it would be the language. All cards I see are either English or Spanish- leaving out the most important language hybrid there is! Like most first-generation Latinx kids, I grew up in a household where I only spoke Spanish. But with the English learning that goes on in schools, my language got split down the middle resulting in my speaking Spanglish. I’ve come to really love this about my cards because I used to think I was the only one who was looking for Spanglish phrases on greeting cards. So that’s something I’m really proud of because it also highlights a part of Latinx culture we don’t really see in products.
Another thing I really love to do is incorporate things that are trending in our current world. I think it’s important to keep up with the times- this can sometimes be dark, but other times it cane be really fun. For example with the pandemic, at first I felt kinda silly selling cards because well….the pandemic was happening. But as it turned out, people were really missing each other and trying all sorts of ways to connect- which included writing cards. “Just because” cards were selling like mad at the peak of it all.
On the flipside, trending quotes or pop culture figures can be very popular. Regardless of what it is, I’ve found this to be an exciting part of making cards that are timely and relevant.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If I was going to show someone around, I would definitely make sure they see all my favorite spots in LA. I would make sure we hit up Malibu so they could see Matador State Beach and take some fruit to enjoy there. Maybe do a hike in Pacific Palisades for that gorgeous coast view. On another day, I would take them to Long Beach by the Pike, maybe go to the aquarium but mainly to visit local bars including The Blind Donkey and Padre. On another day, I would make sure to show them Downtown, maybe have lunch at a park and go on an art walk in Arts District during summertime, ending with a good slice of pie from Pie Hole. I feel like there’s so much to see in LA but for sure I wouldn’t let someone leave without having them try food from In-N-Out, Sidecar Doughnuts, Panini Kabob Grill, and some garlic fries from Dodger Stadium.
Who else deserves some credit and recognition?
I would like to dedicate this shoutout to my family. They have always been and continue to be my biggest supporters in everything I do. I’ve always been fortunate to have not one, but many loving people in my life who genuinely listen to what I have to say, comfort me when I need it, and cheer for me at every step in my life. They are unapologetically loud and Salvadoran- and I wouldn’t have it any other way.
Photographer: Ruben Muñoz