We had the good fortune of connecting with FREDERIQUE DECLERCQ and we’ve shared our conversation below.

Hi FREDERIQUE, what is the most important factor behind your success?
Since the beginning of this adventure, I am convinced that sincerity is the key factor. By this, I mean that I always create my products because I first need them; I am my first customer, and I take the necessary time to test my creations over time and in life to be sure to have the product truly adapted to my needs. I also have them tested by friends. I spend a lot of time on fabrics and materials to find the most suitable and best quality ones. I make all my creations myself.
I will never become a millionaire, which goes against the typical dream of many people, but making beautiful products, being proud of them, and earning a decent living, that is my goal!

Alright, so let’s move onto what keeps you busy professionally?
Ten years ago, drastic career changes, such as transitioning from finance to sewing, were far less common than they are today. Deciding to leave a stable, well-paying, and recognized position to embark on a career in creation, without guaranteed income or any visibility or certainty, was far from obvious. From the start, I had the idea of creating pouches to organize suitcases, in a world filled with expatriates like in Dubai; I immediately found a clientele. Then, I created waterproof cotton swimsuit pouches and have never stopped creating new products to adapt to my environment, always sourcing beautiful, quality materials. Today, my flagship products are bowl covers, snack bags, and swimsuit pouches. I have been developing my products for 10 years now, and so far, I have never faced direct competition with anyone else during my sales. My originality and the quality of my work are my best assets. I’m not looking to grow too much; I want to remain in control of my work.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?

The adventure of Ici et là Creations would never have started without my participation in a group coaching program that began in 2012.
Initially, it was about finding work in my field ( finance), in Dubai, a new country where we had just arrived. But this group work took me much further than just working on my CV or interview skills; it made me reflect on my deepest desires and brought out a huge need for creativity and fulfillment. Without realizing it, I was ready to take the plunge, at my own pace, into creation. I stayed in touch with this incredible coach, Karine (https://www.careerkueen.com), to whom I undoubtedly owe the beginning of this incredible adventure.
The support of my friends was also crucial in the beginning.

Website: https://icietlacreations.com

Instagram: https://www.instagram.com/ici_et_la_creations

Facebook: https://www.facebook.com/icietlacreations

Youtube: https://www.youtube.com/channel/UCaj6ubM_5ANFk0QlPPRuZLA

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