We had the good fortune of connecting with Gerrell “Rellevant” King and we’ve shared our conversation below.
Hi Gerrell “Rellevant”, how do you think about risk?
The bigger the risk the bigger the reward. I wouldn’t have the success I have today if I would’ve played it safe. The key is to take calculated risks that have a plan of action to ensure the outcome is achieved. In the music industry risk comes with the territory but it takes risk to push the culture forward and to continue to grow as a person and as an artist.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
What sets me apart from other music producers is the diversity in my business, sound, and my ability to work in markets around the world and not just the U.S. Not only have I built a career on helping other artists bring their music ideas to life, and by working with some of the biggest brands in the world. I also own Two West Studios where we provide a variety of services including artist development for aspiring musicians who need a team and strategy to launch their career. It’s been an amazing journey. What I’m most proud of is co-producing a record for Chinese artist Lu Han, which sold over 2 million copies and is certified Diamond in China. I’m proud of the launch of my music business workshop ‘The Full-Time Musician’ which trains artists how to turn their passion for music into a functioning business and full-time career. And I’m proud of all of the artists that I’ve worked with that have bet on themselves, taking the leap and overcoming their fear to pursue their dreams of having a successful music career. For me it started freshman year of high school. I was in a rap group “So Tru” with my best friends. We didn’t have original beats so we started making them and I haven’t stopped since. We even released an album! I burned it on blank cd’s and sold them on campus. After high school I attended the Los Angles Recording School and graduated with my Audio Engineering Certificate and started hustling to find any type of gig I could find. I can’t say that it has been easy and I can’t say it’s easy now but it’s been fun and a great experience. There are always going to be challenges rather they be career related or in our personal lives. For me, it has always been about welcoming the challenges since they’re going to come anyway. I’d rather deal with challenges of being one of the best music producers in the world than deal with the challenges of living a life that doesn’t bring me fulfillment. A key lesson I learned is the power of strength in numbers and working with a solid team. I also learned to not be afraid to invest in myself. What I want the world to know about my story is that everything I’ve experienced and overcome in my life has all been worth it and I’m happy to have inspired others and have my music be heard, enjoyed, and made history around the world
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If a best friend were to visit me for a week I’d do my best to make their trip fun even though we’re still under lockdown. Day 1. I’d take them to The Pottery dispensary and Leo’s tacos. Day 2. Manhattan or Malibu beach to relax, bike riding, play beach volleyball, dinner at Nobu in Malibu. Day 3. Hiking at Griffith Park, grab lunch at Sushi Stop, catch a movie at Paramount Drive In Theater. Day 4. Go to Venice Beach, Walk the Venice Canals, Dinner at Takami. Day 5. Pick up food from Grilled Fraiche, drive by The Marathon Store, tour Beverly Hills and shopping. Day 6. Visit the Friendship Bell, go golfing at Lakes At El Segundo, eat dinner at California Fish Grill. Day 7. Melrose Trading Post and walk around the Fairfax District, dinner at Tu Madre.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Special shout out to my family and friends that have supported me along this journey, SESAC, The Los Angeles Recording School, The 4-hour Work Week, all of the musicians that I’ve worked with over the last 10 years that have inspired me and helped me perfect my craft.