We had the good fortune of connecting with Ginger Lai and we’ve shared our conversation below.
Hi Ginger, can you walk us through the thought-process of starting your business?
I started my own business because I am a creative person who sees the business world with infinite potential and opportunities. I create my business as a piece of art that is welcomed in different cultures globally. I enjoy developing product lines with my own unique characters and talents. The product lines are not being marketed with only transactional values. They are one of a kind, such as my fine art jewelry and oil paintings with glitter. They are all hand-made in the United Sates without repetitive design patterns. The pricing is very reasonable because I would like to see people owning pieces of original art without spending a fortune. They can appreciate the artwork at their living spaces. They can also show off the one-of-a-kind jewelry and receive compliments while wearing it. People are proud of wearing jewelry that no one else has, especially women. My sales channels are diverse. They are online, in TV infomercials, in museums, galleries and department stores. There is no limit of product line creativity and territorial boundaries. People with various ages and background can use and appreciate my lifestyle line of products based on the design of my artwork. Unlike traditional marketing strategy, I market my products with love and abundant intentions to all market sectors.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Unlike most artists, I focus on developing and marketing artistic and beautiful product lines based on my original artworks. I make creative lifestyle product lines that people enjoy using on a daily basis. For my artwork, I differentiate myself from most oil painters by adding various degrees of glitter on canvas. They have been very well-received by art collectors globally. Because of being in the official presenter’s gifts for the Academy Awards, Grammys and Emmys for many years, I pay lots of attention to the quality of packing. Therefore, my product line is also perfect for gifts.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My favorite places to go on my own and taking friends and clients include various private clubs in Los Angeles, such as City Club and University Club. I also enjoy having afternoon teas at tea rooms and hotels. Visiting museums and galleries are my favorite activities to get inspiration for my artwork and jewelry design.
Who else deserves some credit and recognition?
I personally would like to thank the Academy Award, Grammy and Emmys for using my products for their official presenter’s gifts for many years.