We had the good fortune of connecting with Greg Gregorian and we’ve shared our conversation below.
Hi Greg, is there something that you feel is most responsible for your success?
I think the most important factor behind the success of my company Lunar Branding® is that I live by the mantra, “treat every customer as if they are your only customer.” Being in the promotional product industry, all my clients only order customized merchandise in bulk. This process can cumbersome and expensive, so the way I differentiate myself in my industry is by creating a stellar customer experience and provide quality customer service. Literally I treat every customer as if they are my only customer, so much so that I’ve had clients ask me “Greg, am I your only customer?” I smile and say “no, but I’m glad you feel that way.” I educate the client on each detail of the order and keep them updated as their order goes into production and ships. This isn’t a one-click order like Amazon, so it’s important to be communicating with my customers throughout their order process. I’ve received incredible customer feedback throughout my 4 years being in business! This allows them to want to reorder with my company and also send referrals my way. The best part is when my clients get their custom merchandise, they are elated at seeing their logo/name on some awesome swag!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
The name of my company is Lunar Branding® and we are in the promotional product industry. What I believe sets me apart from others is the theme of my company, it’s spaced themed! Everyday I look at my company logo, graphics, theme, and swag, it puts a smile on my face because I created it and I think it’s so cool!! I know there are lots of other space lovers out there so it helps them resonate with my company’s brand theme. I’m really proud of the brand I have created because I’ve progressed over the years. It wasn’t easy starting in this industry since it’s a commodity based industry so you have to find a differentiating factor to stand out. My company’s first name was AZ Access Distribution LLC, a long name that had a sub-par logo. When I attended my industry’s largest expo in Las Vegas, I ended up at a dinner table with some of the executives from my competitors (we’re all friendly) and they loved my story but ripped apart my name and logo. I took it in stride, appreciated their feedback, and thought of a new name when I got home. It was mid January and I was literally sitting in my Chicago apartment looking out the window and saw the full Moon passing between the sky scrapers and began writing all the names that came to mind (I have the picture of the Moon and the list of names still for proof!) I would think of name, Google it, and if it’s existed cross it off the list. I finally got to Lunar Branding® and fell in love immediately. I then began creating a logo, strategically using the NASA font and the waning crescent phase of the Moon. I was really nervous to change my company name because of all that was involved to do so and I was afraid of what reputation it would leave for my company that I’m rebranding, but my gut told me to do it anyway. January 2018 my company was reborn and my sales skyrocketed! How I overcame my fears and challenges was by taking action because you can’t worry and take action at the same time. When you’re too busy doing, you’re less busy worrying. The lessons I learned were to take constructive criticism, especially if it’s coming from experts in your industry and to find what makes your company or brand different than that of your competition. (Fun fact: I went to that same expo 2 years later, sat with the same gentlemen, and they were extremely impressed that they even introduced me to their CEOs of the top companies in my industry!)
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love having visitors and hosting! A week long trip allows for plenty of things to do. A couple restaurants and places to eat I would take them would be Grand Central Market, Perch, and Raffi’s Place. Grand Central Market is this gritty open indoor market with tons of cool food vendors so there’s something for everyone to try. Perch is a hopping spot as there is always a line around the block for it to get in! Raffi’s Kebab touches my Armenian roots, and with Glendale being little Armenia, I’d have to take anyone who visits to try some authentic Armenian cuisine. Another great place to visit would be Santa Monica Beach and the pier. It’s a classic spot with great views. Going hiking is a must as I love fitness, so I would also take them to Runyon Canyon and of course the Hollywood sign hike. Who could come to LA and not go see that iconic sign!?
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
This is a great question as there has been so many people, groups, and books that have changed my life but I’ll answer with a book because that gives everyone reading this article the opportunity to have access to the same experience as myself. One of my favorite books that I re-read and take notes in is “Think and Grow Rich” by Napoleon Hill. This book is a literal gold mine of information that focuses on your mindset more than anything else. Just like you work your muscles in the gym, it’s important to work your mind the same way. The key to your success will be your mindset!!! This will help you understand problems and situations from different perspectives and go into problem solving mode to help yourself progress through them. The reason I re-read it is because as I go through life I encounter different experiences and as I reflect back in the book, I’ll read the same chapter but gain a different piece of insight from reading it again with my new found experiences. This is powerful because you’ll almost feel as if you’re reading the book for the first time again! I highly recommend you add this book to your library and keep it accessible to read it 1-2 times per year.