We had the good fortune of connecting with Heather Carter and we’ve shared our conversation below.
Hi Heather, what was your thought process behind starting your own business?
I had been in the start-up world as an operator for a decade and always as either a founding or very early stage employee. This experience in taking nascent concepts from vision to fruition, and overcoming the common challenges that mar early stage companies like lack of funding and human resources provided priceless insights. I had been successful in driving company valuation for others, but my long term goal if the concept and timing was right, was to drive success for my own company. I founded Coterie in the summer of 2020 as a cost effective solution for flex workers and an ancillary revenue opportunity for the struggling hotel industry. Coterie partners with world-class hotels to offer Coterie members’ exclusive access to their underutilized spaces and amenities. We lead with a work focus by offering members access to under-activated lobbies for light working, conference spaces, rooms for workcations and use of other amenities like the gym or pool.
Let’s talk shop? Tell us more about your career, what can you share with our community?
A career in startups is not for everyone. I am not a risk averse person, I enjoy the frenetic energy and high stakes environment of a startup where my strategies have a direct impact on a business. I also consider myself to manage work stress and pressure in stride – this has allowed me to make a decade long career out of an industry that most people burnout in quickly. This isn’t to say that operating high growth and venture backed companies is stress free, rather the challenges they provide and opportunities to overcome them is invigorating and confidence inspiring. One of my biggest learnings is that good ideas are ubiquitous but good execution is rare.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My idea of a good time has changed since the pandemic. I enjoy the simpler things like a long walk in new neighborhoods, a stroll on Santa Monica beach or hiking at Temescal Canyon. My husband and I dine out a lot and I’d probably take an out of towner to my favorite restaurants like John and Vinny’s, Ospi in Venice, and Cassia in Santa Monica.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I am fortunate to be flanked by a supportive team mate and thought partner in my husband, Paul who is the owner of New School Consulting. We are both passionate about work and spend hours talking shop, which often as a result I walk away from our conversations inspired with good ideas. I have also been mentored by former bosses such as Nick Desai – CEO and Founder of Heal and Zoe Rowell – former COO at The Riveter and business leader at Amazon, both have driven me to be a better business woman.