We had the good fortune of connecting with Heather Pink and we’ve shared our conversation below.
Hi Heather, can you walk us through the thought-process of starting your business?
I was at my dream job… and miserable. I had grown up there, and learned so much but my managers were blocking the ceiling of my growth. I realized I wanted to go more into social media and I thought of a vision for social media, when I don’t think my superiors had the same vision. When I was job hunting for my next venture, I would hop between agencies and brands and felt like the jobs I was interviewing for weren’t going to fill my buckets. Through my state of misery, I would plan stuff during the week after work to network or catch up with old friends or coworkers. It was when every third person said to me, why don’t you do your own thing? But I was like, is that really even a thing? And at about that time, I walked into an agency for a job within social media and when I asked about how they were charging their clients, I was disgusted. They had such a formulaic approach that I knew I could do better than that.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
Surviving the NFL I don’t think is ever an easy thing, especially if you are there for as long as I was. I have the start of my career to dedicate to them, because they taught me SO much and allowed me to meet amazing people that I’m still close with to this day. I started at the NFL in their digital department, but there will still production responsibilities from our department that ended up making it on NFL Network. Since I had experience with Big Ten Network for years prior to entering the NFL, I felt like when I got there I was on a fast track. At 23, I was the youngest female line producer at NFL Network, producing NFL Fantasy Live. A huge feat of accomplishment, but I was insanely stressed out. Producing TV, and especially LIVE TV at that, was not easy. Managing the content, the politics, the people in the show, the people working on my show… it was all a lot. But, it took those years of grinding to know what it takes to be successful. And also, to know how to make some types of content. So when I saw an opportunity to jump into social media, a thing that seemingly no one wanted, I took it. And, I am forever grateful for it. I’ve learned so many lessons through my almost 8 years there.. and one of them was if you want something, you better ask for it. Don’t let opportunities slip by. And if they do, work extra hard to remind that boss why they shouldn’t have passed you up for it. Maybe not in a spiteful way, but that was my mentality.
I think people that work in social media are some of the most hard working people out there. But, not everyone of us is made the same or has such robust backgrounds. I’ve had the honor of getting to help build one of America’s most prestigious brands and also building their influencers…and getting to learn everything in between. The only problem sometimes with social media, is that everyone can do it, so experience and knowledge level are truly hard to come by. Not everyone is an expert. Even people that work at “Digital Agencies” that have “Social Media Titles” I sincerely do not deem as experts or their background doesn’t speak to their ability to build something from the ground up.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
At first, I was not a huge fan of LA. I’m originally from the suburbs of Chicago, so this was a huge adjustment for me. But, I’ve come to learn this is probably one of the best cities in the world. Usually when friends or family would come to town, I would actually try to show them different parts of Los Angeles unless they asked to go back “to that one place we went to last time.”
Some of my favorite spots include….
-Alibi Room – best food for price and I love Roy Choi
-Ginger’s Ice Cream – coincidently down the street from Alibi Room but TRULY the best ice cream in LA. It beats out Salt & Straw by a mile for me
-Blind Barber – granted I’m not sure what happened with Covid, but this speakeasy in Culver City is absolutely amazing with the best grilled cheese menu you could ask for
-Porto’s – 3 words. Guava, cheese, pastry. Along with a menu of so many amazing thing.
-It’s Boba Time – because who doesn’t love good boba?
Pre-Covid, you could find me at Disneyland probably one day of the week (or every other). Most magical place on Earth is no joke. As an ex-annual passholder, even going for just a ride and a drink at Trader Sam’s was my perfect Wednesday afternoon!
You can find me on the weekends sometimes at The Whaler in Venice or Big Dean’s in Santa Monica. They’re amazing for a drink under the sun.
I love hanging out in Manhattan Beach or Hermosa. Most people that come to visit are looking for some beach action.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to shoutout my business partner, my family, and my close friends here in LA. When I told them I wanted to leave my job at the NFL (and why), everyone was extremely supportive of me. My family would cover flights to come home or my friends would even volunteer to be models at shoots or offer up their knowledge on potential projects. I could not have done with this without any of them.