We had the good fortune of connecting with Ian Keiner and we’ve shared our conversation below.
Hi Ian, is there something that you feel is most responsible for your success?
The most important factor behind the continued growth and success of my YouTube Channel is definitely the practice of putting the perspective of the viewer at the forefront of each piece of content created. That combined with a laser focused passion to continually up the ante in both presentation, delivery and overall polish of each video released has contributed greatly to the quality that many expect from me when they visit Peep THIS Out Reviews on YouTube. Consistency in both weekly releases as well as engaging with my audience on Livestream has also further helped leverage my brand over the now 7+ years that I’ve been producing content. Nurturing the active community I’ve created around my brand that I consider my “extended family” has also helped me to connect in meaningful ways that create that deeper connection to my content and a more personalized experience as well.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
As the Creator, Producer & Host of Peep THIS Out Reviews on YouTube, I deliver what I like to call High Quality Foodie features that showcase up close and personal reviews on many of today’s popular fast food/fast casual places found mostly nationwide. It’s all done in a format that features an in-car studio setup usually with the full drive thru experience captured on film as well. While most reviews are filmed during the day, I also have a fun night time format called “Cheaters Cam” that many viewers really enjoy too. The goal is to Enlighten, Inform and Entertain in a style that keeps viewers engaged for about 5 – 7 minutes with a focus on quality production, professional content delivery and my overall opinion/rating for what’s being talked about. It’s within the last 4 years or so that things have really increased in the overall exposure of my Channel/Brand. After a viral video on a popular Burger King item back in 2016, subscriber growth has increased exponentially every day since and with my increased skill-set on creating content, more and more people are seeing what I’m bringing to the food review niche on YouTube. My channel is seen as a place to get the latest info on many of the things that will be coming out and when they do, they’re showcased to give as much detail and information to allow people to make an informed decision should they wish to try them. What I’ve learned from this experience as I continue to move forward is that people are really looking for honest opinions on things they’re presented with in the food space. I think it means more coming from “average people” than paid actors on commercial TV. I think most people see through that and since my niche specializes in reviewing food, it’s important to do the research to help satisfy that curiosity and deliver effective/informative content. You have to ask yourself if it were me, would what I’m watching make a real difference? Would I have learned something that maybe I wouldn’t have if it had been just a regular biased commercial on TV? I’ve always focused on not just the quality descriptive details of the product reviewed, but also on the takeaways of it for the viewer. Ultimately when it comes down to it, I want the world to know that all the creative passion I’ve put into my brand over the years has been done to ensure that visitors to my Channel get the very best representation of what I have to offer them. I continually put in the work in all aspects of my day-to-day while also taking the time to engage with my audience in various ways. I personally feel that’s a super important aspect of the bigger picture because when you invest in your audience, they become a meaningful part of the overall Channel’s success. I’m truly humbled by their daily input and support and my Channel simply wouldn’t be where it is today without them.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Naturally living in Pasadena, CA, where just about everything in Southern California is literally 40 min away in either direction, I’d definitely want to show some local spots before branching out. The Rose Bowl is a natural stopping point along with a few spots that will be familiar to movie buffs such as The Gamble House (Doc Brown’s House from Back to the Future) on Orange Grove, Father Malone’s Church from John Carpenter’s THE FOG up in Sierra Madre and, of course, the infamous Michael Myers House from HALLOWEEN in South Pasadena off of Mission. Local eats would definitely include The Hat World Famous Pastrami on Lake Ave, The Luggage Room Pizzeria on Raymond Ave, Domenico’s on Washington Blvd and Lucky Baldwins Delirium Cafe on Baldwin Ave in Sierra Madre. Venturing further out, a trip down PCH past Pepperdine University to Malibu Seafood Fresh Fish Market & Patio Cafe would be an absolute requirement not just for the incredible cuisine, but for the amazing view of the ocean that their location sits across from. The 3rd Street Promenade in Santa Monica with a complete tour of the popular Pier just south of it would be another stop on the way back. There’s plenty of local eats along the boardwalk area and up on the main Promenade itself. A trip to Pink’s Hot Dogs on Melrose is always a fun and delicious time and let’s not forget about Howlin’ Ray’s in Los Angeles for some of the most iconic Chicken Sandwiches out there in a pretty historic and scenic part of our city. For rounding out the week, there’s Hollywood Blvd up by the Kodak Theater with tons of shopping and local eating to be had along with plenty to see. Greco’s New York Pizzeria on Hollywood Blvd close to The Pantages is especially good as is Fogo de Chão Brazilian Steakhouse on the West Side as well. The Universal Citywalk has a lot to offer in terms of fun eating and shopping and it’s right next to Universal Studios so there’s that too. Hey, we could just as easily hit up the Magic Kingdom a.k.a. Disneyland because how could you not, right?! Yes, there’s definitely no shortage of things to see and experience along with virtually endless places to eat at here in Southern California!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would love to dedicate a HUGE Shout Out to my Family as they’ve been instrumental in supporting this journey that I’ve been on since August 15, 2013. From my mother who was part of the inspiration for the name of my YouTube Channel to my wife and sister who pushed me to believe in myself when I was trying to decide on a direction. Their motivation helped keep me focused as I navigated the early days trying to ground myself in a niche that would ignite the creative passion that I’ve had every day since. I’m also grateful for the experience gained from working as a Consultant on a few TV Projects during my previous professional working life. Watching/Learning the ins and outs of TV/Film Production has definitely helped add to my evolving skill-set and I’ve continued to build out my content creation abilities because of it. It’s just been a HUGE benefit to my editing and post production processes along with content writing and I’m super grateful for the experience.
Other: www.teespring.com/stores/peepthisoutreviews www.amazon.com/shop/peepthisout
I own all the images provided.