We had the good fortune of connecting with Ieuan Cooke and we’ve shared our conversation below.

Hi Ieuan, career-wise, where do you want to be in the end?
This question is one I think about a lot, as I’m sure many people do. For many many years I was so career and plan obsessed – I had to know what I was doing next, where that was leading to and what the best possible way was to capitalise from it. However whilst I was in this mindset and I was applying for jobs that I know would provide me with the chance to make a lot of money I realised that it wasn’t necessarily making me the happiest. I looked to my future and saw years of doing something that I didn’t love and that terrified me. My end goal was so definite that I hadn’t thought about how reaching it may affect me or impact my life. Now, I choose to view my end goal with a more subjective nature rather than anything else. I simply wish to see success as defined within my own realms rather than everybody else’s. Professionally I want to be able to look back on my career and my life and see that I’ve done what not only makes me happy but created a legacy that represents who I am. As long as I can look back and say that I have created and worked on projects that have brought me joy and created beauty then I feel as though I can be happy.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I still think it’s very new for me to think of what I do as “work” and I still don’t know if I would really call it as much! I started making videos in lockdown (as did what I feel is like 95% of the population) as a way to escape what was going on and kind of take my mind off of it. I’m very lucky that I found people who not only like what I was talking about but related to it! I think in terms of getting to where I am today it has just been sheer dumb luck as well as a penchant for creating content that shows people they’re not alone in performing pop concerts in their room at all hours of the morning.

It’s been tough to not try and think too much about too much, if that makes any sense at all. I am the WORST for overthinking (in that my brain has never known peace) and so sometimes I will find myself falling down a spiral of “oh but what if nobody likes this” or “what if this isn’t successful” or “how can I get more views/likes/followers” but when looking back, those videos where I am thinking about all of that or where I am trying to create things that I think will be successful are the videos that I’m the least proud of. For me creating content online started truly as a passion project more than anything else and those videos where I am just having fun are the videos that are the most well received because they’re the most authentic.

Its impossible to live and post on the internet without thinking critically of how each piece of media will be received but I think the best results come from when you produce something that you know you are proud of, regardless of how well it may do on the For You Page.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Well, my success on TikTok is mainly due to the extremely large amounts of people who, like me, cannot keep their head in the real world and instead choose to think of what MET gala theme would best suit them so you all most definitely deserve a shoutout. In reality I cannot choose a single person, book or movie because every single item of media I consume I somehow make my personality and subsequently post about it on TikTok; but if we were going to talk about success, relatability and following when it comes to TikTok then I could never leave out my number 1: Miss Katniss Everdeen. I love you girl.

Instagram: ieucooke

Youtube: Ieuan Cooke

Other: TikTok: ieucooke

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