Meet Ilanit Ktorza | creative director

We had the good fortune of connecting with Ilanit Ktorza and we’ve shared our conversation below.

Hi Ilanit, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
The idea for Imagein Creative was born from a deep passion for visual storytelling and helping brands bring their vision to life. With years of experience in graphic design, branding, and commercial photography, I saw a growing need for creative solutions that were both strategic and visually compelling. I wanted to create an agency that could serve as a one-stop shop for businesses looking to elevate their identity—from logo and packaging design to powerful brand imagery. Imagein Creative was built to bridge creativity and clarity, turning ideas into impactful visuals that truly resonate.

Alright, so let’s move onto what keeps you busy professionally?
My creative journey started with a deep love for storytelling through visuals. Art and design have always been more than just work for me—they’ve been a way to express emotion, purpose, and identity. Through Imagein Creative, my agency, I help businesses and entrepreneurs bring their visions to life through intentional branding, graphic design, and photography. What sets me apart is my ability to truly connect with my clients and understand their stories—then translate those into designs that resonate, sell, and stand the test of time.

I’m especially proud of being able to offer both design and photography under one roof. It gives my clients cohesive branding across their packaging, digital platforms, and marketing visuals. Whether it’s a beauty brand needing custom labels or a business owner looking for sleek headshots and a powerful website—I’m all in.

But getting here wasn’t easy. Like many creatives, I faced self-doubt, financial ups and downs, and the challenge of turning passion into a business. I’ve had to push through uncertainty, work long hours, and constantly adapt. What got me through was resilience, surrounding myself with a supportive community, and never losing sight of why I started: to create with purpose and help others succeed.

If there’s one thing I want the world to know, it’s this: creativity is power. When you pair it with heart and strategy, you can build something unforgettable. That’s what Imagein Creative stands for—and that’s what I bring to every project I touch.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Day 1: Welcome to LA – Beaches & Bites
Morning: Pick up from the airport and head to Santa Monica Pier for a classic, relaxing start.

Lunch: Grab a flavorful bite at Ta-eem Grill on Fairfax—perfect for fresh Mediterranean plates.

Afternoon: Walk along 3rd Street Promenade, shop, people-watch, and stroll the beach.

Evening: Sunset dinner at La Gondola for delicious pasta and a romantic outdoor patio vibe.

Day 2: Culture & Views
Morning: Explore The Getty Center – beautiful gardens, architecture, and world-class art.

Lunch: Stop by Delice Bakery & Café for fresh salads, sandwiches, and amazing pastries.

Afternoon: Walk around Rodeo Drive and enjoy the energy of Beverly Hills.

Evening: Drive up Mulholland Drive for breathtaking night views of the city skyline.

Day 3: Downtown & Artsy Energy
Morning: Visit The Broad Museum and nearby Walt Disney Concert Hall.

Lunch: Head over to Shiloh’s Steakhouse for a cozy, satisfying meal.

Afternoon: Walk around the Arts District, admire murals, and grab coffee at Verve.

Evening: Catch a live show or comedy night at The Hollywood Improv.

Day 4: Beach Escape in Malibu
Morning: Scenic drive up the PCH to Point Dume or El Matador Beach.

Picnic Lunch: Pack fresh dishes from Pico Café—simple and perfect for a beachside meal.

Afternoon: Walk the pier, explore local shops, or relax with a book in the sun.

Evening: Return to the city and grab dinner at Fish Grill for amazing seafood and fresh ambiance.

Day 5: Adventure & Hidden Gems
Morning: Hike Runyon Canyon for nature and city views.

Brunch: Relax and refuel at Beverlywood Bakery—classic, warm, and fresh.

Afternoon: Visit The Grove for shopping, fountains, and the farmers market atmosphere.

Evening: Try a modern bistro-style dinner at Charcoal Grill & Bar with friends.

Day 6: Chill Day + Local Favorites
Morning: Yoga or pilates at a local studio, then unwind at Echo Park Lake—paddle boat, relax, and enjoy.

Lunch: Eat at Lieder’s Takeout for a delicious deli-style lunch with great variety.

Afternoon: Vintage shopping on Melrose Avenue, then drinks and dessert at Holy Cow for a sweet finish.

Evening: Movie night or live jazz at LACMA or an outdoor event, if available.

Day 7: Farewell Day
Morning: Brunch at Bibi’s Bakery & Café—don’t skip the fresh pastries.

Late Morning: Visit La Brea Tar Pits or The Petersen Automotive Museum for a fun, low-key final outing.

Afternoon: Souvenir stop, last photos, and a light snack at Pita Bar & Grill before heading to the airport.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Absolutely! I’d love to dedicate my shoutout to my incredible support system—my family and close friends—who have always believed in me, even during the most uncertain moments of my creative journey. I also want to recognize the amazing mentors and clients I’ve worked with over the years who challenged me, trusted me, and helped shape my growth as a designer and entrepreneur.

A special mention goes to the movie The Pursuit of Happyness and to Disney in general—both of which deeply inspired me. They taught me to never let anyone tell me I can’t do something. If you can dream it, you can do it! That belief has stayed with me and continues to fuel my passion and purpose through Imagein.

Website: https://www.imageincreative.com

Instagram: https://www.instagram.com/imagein_creative/

Linkedin: https://www.linkedin.com/in/ilanit-ktorza/

Facebook: https://www.facebook.com/profile.php?id=100093399512259