We had the good fortune of connecting with Luis Ramón Quintero and we’ve shared our conversation below.
Hi Luis Ramón, can you talk to us a bit about the social impact of your business?
In today’s technological world, media plays a vital part on young minds personal development and growth. As a writer-director of Latin decent I often turned to media to see positive role models from our community. I quickly came to realize that Latinos are almost nonexistent on screen and when they do appear, they are often stereotypically portrayed as maids, gang bangers or cartels. This is why in 2002 I set out to change that narrative. My long-term goal is to eliminate Latin stereotypes in mainstream media and offer a platform where women and people of color can create stories that represent the world we live in today. You cannot be what you cannot see.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My name is Luis Ramón Quintero and I am a bilingual first generation Mexican-American writer, director and producer.
If David Fincher and Guillermo Del Toro had a secret love child, it would be me. I love Fincher’s cerebral approach to films like “Zodiac” with sprinkles of Del Toro’s gothic romance sensibilities. In a culture full of magic realism, I grew up listening to my grandfather’s tales of witches, spells and death. I love to take the ordinary and make it extraordinary, in a grounded world.
I grew up in Pacoima, California. Pacoima is known for three things: Ritchie Valens, Danny Trejo and gangs. Unfortunately, I saw my fair share of gang activity as I witnessed kids peddling drugs, drive-by shootings, and brutal violence. I stayed away from trouble by burying myself in creative writing and academia. However, I remained entrenched in both worlds for survival.
Navigating between “good” and “bad” entities, I quickly learned that the world has a murky grey area where often both sides become synonymous. Those experiences influence my writing sensibilities as I like to write scripts with flawed underdog characters that overcome challenging obstacles in extraordinary circumstances.
I have dedicated my life to sports and cinema not because of the obvious entertainment factor, but for the deep rooted layers within them. To me they represent community, awareness and catalyst for change.
A few years ago, I lost my 21 year-old Godson to a drinking and driving crash. His tragic loss compelled me to volunteer for M.A.D.D., Mothers Against Drunk Driving.
M.A.D.D. asked me to partake on their community outreach program in collaboration with the Los Angeles Rams. There we would give water and soft drinks to designated drivers who attended the game while simultaneously spreading awareness.
Week after week I started to connect with our community as we shared unfortunate tales of tragic losses. However, by the end of the season these familiar strangers became family. So much so, that on the last home game a woman in a wheelchair brought me a gift as a token of appreciation. Her unexpected kind gesture reminded me that even though we were there for an event, we are all connect in a deeper level.
Same applies to cinema, the movie going experience of a shared communal event unites us. Whether we love it or hate it, films spark conversation and new thoughts. My dream is to be part of cinematic history, I want to contribute to the communal experience with the stories my culture has inspired me to bring to life. Whether I create an original piece or come onto a team and contribute with my diverse latin sensibilities.
Cinema saved my life and I wish to pass it forward.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
FOOD: 1. Pinocchio Restaurant inside Monte Carlo Deli
A hidden gem with amazing food and atmosphere.
2. Aroma Cafe
Been going for years. Their goat cheese salad with steak is one of my all time favorites and you cannot forget their desserts.
3. Don Cucos – Toluca Lake
I’m picky when it comes to Mexican food, but the Toluca Lake location is some of the best authentic Mexican food I’ve had.
4. Something Vegan
Food is so clean and delicious.
1. Imperial Western
Located inside Union Station in Downtown LA
I love beautiful architecture, this place is great for both small or large groups.
Also located at Union Station. Beautiful ambiance and drinks!
3. Don Cucos – Toluca Lake
Yes again, their margaritas are the best!
1. Matador Beach
We’re in LA, of course we have to got to the beach!
2. Whiskey A Go Go
Music and drinks, great combo!
3. Academy Museum Opening to the public in September 2021
Not only because I’m a Charter member but because learning about cinematic history is a must! I may be a bit bias, given my profession but this place is amazing!
4. Vista Theater
A fantastic place to see films..
Who else deserves some credit and recognition?
First and foremost, God is good. Second, Mom and Dad, without you I am nothing. You have taught me how to be persistent, consistent and loyal. I would also like to recognize the band of misfits that have been by my side on this wild and unforgettable journey. Starting with the Doctor, G and the Alcalde to name a few. Lastly Rocky dog.