We had the good fortune of connecting with Imani Simmons and we’ve shared our conversation below.

Hi Imani, we’d love to hear about how you approach risk and risk-taking
I think of risk as the cost of playing the game. It’s absolutely necessary to take them in order for you to succeed (depending on your circumstances, of course). Working in the creative/ entertainment field, I’ve been blessed to be in a position where I don’t have to settle, so taking risks on myself within my career are the least I can do. Literally everything is a risky decision, I just have to make a quick pros and cons list to determine if I’m better off making whatever decision is at play. I’m pretty optimistic, so usually the pros outweigh the cons lol

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’d consider myself a multifaceted person, so it’s only fitting that my business reflect that. I specialize in brand partnerships, talent management, and event production. My experience in these fields have allowed me to transcend the boundaries of each specific branch of the business so I’m really proud of creating that kind of flexibility within my career. It wasn’t an easy journey though- in the midst of me figuring out what I really wanted, I was trying to do everything at once which resulted in a burnt out version of myself. I learned to streamline everything from my way of thinking to my planning process, all the way down to execution. I focused on what aspects of work I enjoyed most, and it was smooth sailing from there. I’ve learned to manage my own expectations without settling, and that’s honestly been the theme of 2020.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If COVID restrictions weren’t a thing we’d be at brunch every day and then brunch parties on the weekends lol. Blu Jam cafe, Castaway, you name it. I really love the variety at Melrose Trading Post, If someone were visiting for the first time, this would be a nice way for them to experience all the different vibes LA gives off in one place. Also, what’s a trip to LA without a hike, right? I’d take them on a picturesque hike like Sandstone Peak which is a ways away but totally worth the drive, or even Griffith Park. I’ve also been dying to go to Malibu Wine Safari, so I’ll add that to my list too. The rest of the trip would be us exploring LA together, honestly. I’ve been here for a while but I’m usually so buried in my work I seldom get the chance to adventure out; plus LA is constantly evolving so there’s always something new popping up!

Who else deserves some credit and recognition?
I’m going to attribute my success to my professional and personal support group. There’s not one circumstance in which I haven’t been able to go to them for an extra boost of confidence before making a risky decision, or some much needed grounding when my head is in the crowds. I also wouldn’t have any of this expertise or knowledge without my learnings during my time at 1AM Creative, which I’ll always be thankful for. My mom also plays a huge role in how I carry myself and how I’ve been able to flow across multiple disciplines within my field of work, she’s the best 🙂 With that being said, shout out to my mom, Cris, Armani, Deana, Ariana, Tiffany, my sisters, and my nephew who’s only 1 right now but has given me so much hope for the future in the little bit of time he’s been here.

Website: https://www.simmonsunlimited.com/
Instagram: https://www.instagram.com/simmonsunlimited/
Linkedin: https://www.linkedin.com/in/imaniksimmons/

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