We had the good fortune of connecting with Innis Casey and we’ve shared our conversation below.
Hi Innis, can you walk us through the thought-process of starting your business?
I had been acting for a long time. I had a singing career before that. I still go out on auditions from time to time and book now then as well. I have always known it was such a blessing to be working as an actor when I did work. Bottom line, I’m a creative at heart. Being in front of the camera lens for many years, I thought many times what it might be like behind the lens. Getting into photography was a natural progression for me. Starting my own photography business allowed me to have a bit more control over my creative ideas and goals. It offered something that felt a bit more stable. It is tricky always waiting for the next audition. Being a photographer, I could make a business plan and see it grow…put it into action. I was able to find my own client base, close my own deals, make my own money and plan a bit more for the future. I was my own boss. It’s not easy though! I’m very grateful to do something I still love and make living doing it. I keep creating from my heart and trusting the universe to guide me. I just released my first book called “Quartraits: Portrait of a Community in Quarantine.” My sister and I put it together and we enjoyed the process making something that matters. Life has a plan and you need to embrace things as they come, adjusting to them. This pandemic is a perfect example of that. I never would have thought I would have published a book during this incredibly tough year called 2020!! I kept creating and following my heart. Yes, I own my own photography business…and when I say that, I proudly smile every time!
Let’s talk shop? Tell us more about your career, what can you share with our community?
I think that one of the key things to what I do and why I have success doing it, is found in the art of listening to my clients. You just have to be able to hear them. Listening let’s them know that you care and that you desire to give them the best result possible in the end. The other key thing is being able to listen to yourself. Trust your instincts! Lead with your heart and the rest will follow. There is a quote I love by Rumi: “Only from the heart can you touch the sky.”
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My story of owning my own business is a long one, no doubt, and continues to evolve everyday. I need to say it’s BIG broad shoutout to all my family and great friends around me that have always believed in me and have encouraged me to be my best. I also want to give a shoutout to my ex wife, Amita, for once saying to me, “Stop talking about photography and start doing photography!!” and that was over 15 years ago!!
Melissa Flores Gant