We had the good fortune of connecting with Itika Grimble and we’ve shared our conversation below.
Hi Itika, have there been any changes in how you think about work-life balance?
It can be very difficult to have a true work life balance when you are launching a new business. The success of my business consumes me daily. I am constantly checking emails, responding to inquiries from clients, thinking about new and fresh designs to create, paying attention to what is happening in the market place, making sure deliveries are out in time and arrive as scheduled. It is a never ending check-list. But, it has been so rewarding to watch my business grow, to get the flow of positive feedback from my clients and to see our satisfied customers return or refer us to others is what makes it all worth it.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My love for flowers matched with an entrepreneurial spirit birthed Oldvine Florals located in the heart of downtown LA’s Fashion District. We are located just blocks from the historic Los Angeles Flower Market, Southern California’s premiere indoor flower market place. The inspiration to launch my very own floral company came while working for a prominent Los Angeles based floral designer who worked as the in-house florist at the Four Seasons Beverly Hills. The desire to break away and launch my own business came at a time in my life and career when I knew that I was ready to take the leap and become my own boss but, I have to admit, I needed a little push and reassurance that i wouldn’t fall flat. That reassurance came in the form of my now husband who promised to support my dream. And that is how Oldvine Florals was born. Since launching Oldvine we have had the opportunity to create breath-taking floral installations for some of the world’s most discerning brands such as Valentino and Alexander Wang to name a few. We have partnered with popular hotels like NoMad Los Angeles, SLS Beverly Hills and Hotel Figueroa and have been called on to design floral installs and arrangements for gifting for companies like Netflix, Facebook, Vans, Nike and FashionNova.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We would definitely spend most, if not all, of our time in DTLA! I am a huge fan of downtown Los Angeles and have been a resident since 2012. Downtown Los Angeles was a bustling community pre-Covid. And, my hope is, as we slowly come out of the stay home order, that the stores, shops and restaurants that have survived will re-open to huge crowds waiting to enjoy a fine dining experience, have a birthday celebration or just hang like we used to. Some of my favorite DTLA restaurants include staples like Perch and Water Grill and newcomers like Joey and Dama. I never pass up on an invite to hang at the Soho Warehouse and my favorite places to grab coffee in DT are Tierra Mia and ilCaffe. If we have to leave Downtown I’d opt to hang in Hollywood at some of the trendier spots like Catch, Delilah or Harriett’s Rooftop. And finally you can’t visit LA without taking a trip down PCH to Malibu. We’d definitely take a day trip to Malibu Wines and end the evening with drinks and eats at Nobu Malibu. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to shoutout my husband Brian Grimble. He is truly the wind beneath my wings. He has been a part of Oldvine Florals from the beginning and is unwavering in his support of me on my entrepreneurial journey. As an entrepreneur, personally, there has been nothing more valuable than my supportive partner. He is someone that I constantly bounce ideas off of, go to for professional advice and vent to when I’m frustrated. I also can depend on him to take out the trash after a long day of flower arranging, when the bin is full to the brim of stems and petals, and I just don’t have the energy to move another muscle.