We had the good fortune of connecting with Jack Armstrong and we’ve shared our conversation below.

Hi Jack, we’d love to hear about how you approach risk and risk-taking
Risk is something that’s inevitable in my line of work. Every time I take out a camera into the water or into a snow storm, there’s a significant chance that expensive things are going to get broken. In addition to the gear/financial aspect, there’s almost always significant risks to my health and safety. For me, risk management is pretty systematic, and it begins with having my priorities set straight before entering a potentially risky situation. That way, when I am forced to manage risk under pressure, I have a solid, rational foundation to look back at and build my decision on. It’s not a perfect system, and it’s one that I’m constantly improving, but it is a system that has been instrumental in the development of myself as a person, of my company, and my art. There are so many shots I wouldn’t have captured, relationships I wouldn’t have taken the chance on, and moments I wouldn’t have been able to treasure if I didn’t approach those risks in a thought out, rational manner.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I feel like I’m in a unique position, just because of my diverse influences and lifestyle. I grew up as a competative big mountain skier, as well as being an avid surfer. My dad’s side of the family has run a whitewater rafting company for several generations, so I grew up spending lots of time at the river as well. In school, however, I played in school bands, and was heavily involved in my high school’s media program. For the last three years or so, I’ve lived in South L.A, and attended one of the top film schools in the area. I absolutely love L.A. art culture almost as much as the outdoors, and have found much of my artistic influences from fashion designers, musicians, and studio artists. A lot of the guys shooting adventure sports have really only known the world of extreme sports. I’ve met very few of them who have been apart of other worlds and even fewer who have actively sought inspiration and influence from them, which I feel is a big part of what sets my mindset and art apart from the others. This idea of communicating unity across worlds is at the core of my production company, Terraform Creative, and is a concept that has major potential to impact culture today.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’ve had the privledge of traveling all over the country, and L.A. is truly one of my favorite cities. There’s just so much to do, for everyone. I’m currently based just south of the city, in La Mirada, which houses one of my favorite Mexican restaraunts, Casa Adelita. The nachos are absolutely unbeatable. Another favorite of mine is Claro’s Italian Market over in Whittier. The deli is next level, and I always get my fresh pasta there. One of my favorite spots to spend a day outside has got to be Point Dume, up in Malibu. It’s so close to the city, and is so uniquely located. I’ve never been to a place where you can rock climb, swim, and surf right at the same spot. To me, it perfectly sums up the essence of living in L.A. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’ve been blessed with an unbelieveable group of people who have influenced and guided my throughout my journey, and still continue to today. My work ethic and determination comes straight from both of my parents. My filmmaking and photography has been developed immensely by the support and help of Colby Elliot, over at Pup n’ Suds Productions, and by Zachary Weidkamp. Arguably the most important support, however, has been the personal support from my brother Trey, my roomates, my girlfriend Annalise, those at Compass Bible Church, and everyone else who has taken time out of their day to talk, listen, and be honest with me. Thank you all.

Website: www.terraformcreative.media

Instagram: www.instagram.com/jrastrong

Linkedin: https://www.linkedin.com/in/jack-armstrong-710093182/

Youtube: https://www.youtube.com/channel/UCo1BqdjOaBO669xQWOTWUxg

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