We had the good fortune of connecting with Jairo Morales and we’ve shared our conversation below.
Hi Jairo, why did you pursue a creative career?
My decision to pursue a creative career was based out of me not wanting to work for someone for the rest of my life at a job that will drive me crazy lol. I never liked being tied down to a regular 9-5 so I started doing photography. Creating a life that would be supported with the photos that I make is what I’ve always wanted to achieve and will achieve but you know, it all takes time. The best thing about making photos is the impact that it has on people when they see my work. That is one of my favorite things about why I chose this creative career.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I’m a photographer/brand owner from Northridge, CA. I have a clothing brand called We Run The Cities. I do everything from shooting my brand and making promotional videos for my products, to putting my photography work on my shirts and other products that I offer. We Run The Cities is about going out to in your city or different cities by yourself or with your homies and just having a good time exploring with your camera. The city is a big playground that we can all share. When it comes to my photography I shoot a little bit of everything since there so much you could get into in this photography world. Most of my work is in B&W but recently I’ve been creating more work in color. My photos usually speak for itself, I like to shoot what I think is interesting to me and I let the viewer have their own idea of what and how my photos were created. Just going out and creating photos is what always excites me, pretty much having the freedom to shoot what I want, having all the cities to yourself is always fun. Getting to where I’m currently at hasn’t been easy. A lot of headaches and failures have happen but they also balance out with the good things that have come from doing photography & creating a brand. At the end of the day I always push myself to achieve all the goals that I put on myself and meet all deadlines. The failures have taught me that things always work out, don’t be so hard on yourself when you’re creating everything from the grown up, and focus more on the art. There’s always someone in a far away city that’s inspired by your work. Keep creating.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
One of the places I would take them to would be to a car cruise in Van Nuys in the San Fernando Valley, on Whittier Blvd and any near Downtown Los Angeles. Since Chinatown is one of my favorite places to shoot in, that would be another interesting place to visit to see the art galleries that are there along with the art galleries that are in the Arts District, Melrose, La Brea and Fairfax. Venice beach/Santa Monica would be some cool beach spots to go to. Any art galleries in the Valley(818) would be a dope time along with showing them the murals around here and the story of the valley. If any music shows were going on, The Wiltern, The Roxy, and the Regent would be some cool spots to enjoy some good music. Any Mexican food truck/stand that you can find anywhere in LA County is a must try, that’s where you’ll find the best tacos/burrtios plus the aguas frescas.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to give a big thank you to my family for always having my back and never giving up on me and my creative projects. A thank you to myself for always pushing me to do things that make me uncomfortable. To my day one homies from the hood(you’ll know who you are). To the homies Edgar, Karlo, Peter and Carlos who I could go to every time I need advice. To every stranger and friends who support my work and believe in my vision.