We had the good fortune of connecting with Jaslyn Loftin and we’ve shared our conversation below.
Hi Jaslyn, what is the most important factor behind your success?
The most important factor behind the success of my projects is making sure that I am well prepared. As an independent singer-songwriter, I always want to get a head and be proactive with the prep/promotion of our song releases. This includes having the hard talks with my team about documenting royalty splits, and figuring out how we can promote the projects in creative ways so we can reach as much people as we can ahead of time. The more time we allow ourselves to have hiccups, the easier it was to fix those problems and move forward. In the past, I’ve missed huge opportunities because I wasn’t prepared to take on those projects. From my own experiences, my successes were a good mixture of luck and preparation.
Alright, so let’s move onto what keeps you busy professionally?
My name is Jaslyn Loftin and I go by the name J.Lyn for my music. I am a singer, songwriter and producer. During my time in music school, I networked with my friends who are now people I write songs for. I recently started producing music for artists as well. The musical genres I work with are EDM, R&B, indie-pop, bedroom pop and folk.
The hardest part about getting into this industry was learning how the business side worked. I’ve had a lot of hiccups and failures as I work behind-the-scenes doing promotion and marketing for other artists, and I realized what it takes to work in this field. There is so much to being a professional songwriter when you are doing it independently, and it helps to think like an entrepreneur.
I hope that with the songs I write and produce for others, I get to help them shine and promote themselves as artists. When I cut songs with clients, I tell the artist singing it that it’s now their story, so they will have to find their own voice and interpret it when they sing it. If I’m producing an already written song, I help them tell their story with my arrangements. It’s all about sharing art and creating moments for me.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my friend took a trip up to LA, I would love to take them to Pasadena. I love architecture, so I usually walk around there with friends on my days off. Just walking through the neighborhoods and iconic areas like the city hall is amazing to see. Huntington Library and the botanical gardens around the area are lovely. My friends love taking pictures and it’s such a cute area.
I’d also take my friends down s grand ave. to take pictures by Walt Disney Concert Hall, the Broad museum, Bradbury building for my cinematography junkie friends and the last bookstore to take pictures. I can’t forget about Griffith observatory either! So we’ll take a drive to the Los Feliz area too.
Mexican food is something that a lot of my friends out of state don’t have much access to, so I’d take them to as many awesome Mexican joints as I can. I’d also have them eat at iconic places like Roscoe’s (my friends always hang out at the Hollywood location) and in-n-out burger of course (yes, I am team in-n-out!).
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First off, I want to thank the MELE program and CalArts for giving me such great and life-changing experiences at their schools. Going the education route is not for everyone, but for me it gave me a launching point into considering songwriting as my life-long career, and the more I learned the skills, the more I felt that I could make it happen.
Second of all, I would like to thank my bosses, Tracy Larrua and Guy Hess at Poi Planet (PR/ Marketing firm), for helping me learn about music business and developing a good work ethic. I learn so much about the entertainment industry every day that I work with you both, and it’s been a valuable experience so far.
Lastly, I want to thank all of my friends and musical collaborators for supporting my venture of starting a freelance music business. I’ve wanted to become a resource for artists who needed quality music, and work with you all is better than I could ever imagine. Cheers to more successes with music projects in the future!
Picture Credits: Rafael Hernandez Evan Fujimoto Tiera Spencer