We had the good fortune of connecting with Jason Tiger and we’ve shared our conversation below.
Hi Jason, we’d love to hear about how you approach risk and risk-taking
Calculated risks allow you to learn faster to succeed. I learned this early in my career. Fast and repetitive calculated large to small risk is a necessary piece of success. Pulling the trigger fast and pivoting quick when a mistake is made is a necessary formula to reach your goals. Not making a decision fast enough can be far more negative in most situations. Risk becomes more and more prevalent as you become a change agent and innovate.
How I learned this. I left everything behind at age 24, including friends and family, to move to Hong Kong. I went to pursue an opportunity at the world’s largest bubble solution and bubble toy company. I was thrown into it as Managing Director of the China operations of a 50 year old business with 70 employees reporting to me. I had no previous experience of how to do business in Asia nor managing a team. It was by far the riskiest and most difficult job I had ever pursued. I went for it.
After a few months I ended up starting to change a lot of the people, processes, and culture of a 50 year old company. Most of the people were not only much older than me but had been at the company for more than 20 years. Changing an old company can be risky because if not planned right. I knew in order to get the company best results, I had to make some key decisions and plan. I had to prove to everyone who doubted me (which there were a lot) that I can make a positive large impact.
Everyday I made calculated risks based on gut and confidence from a larger strategic plan. If I made a mistake I pivoted and learned quickly. Within a year my actions increased sales by 3x and profitability by 50% overall. It felt amazing to see the positive results and hear it from peers.
Steve Jobs once said that “…the fear of death is the greatest gift of life…Stay hungry and stay foolish”. My interpretation of this is to take risks towards your dreams because you are only on this earth once. You must take risks in order to build confidence in yourself. You will learn much faster and with that confidence you will succeed.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I have now formed my own bubble company after my experience and confidence I built while in Hong Kong, called Bubble Universe. We are on a trajectory to reinvent and disrupt the bubble industry by introducing the world’s most over the top safe and fun food-grade bubble solutions in the USA.
Our first brand we helped launch is Bubble X. Bubble X is a thicker bubble solution that is filled with aroma smoke by a smoke delivery system that puts bubbles on cocktails. You may have seen it at bars or restaurants. Our children’s brand BubbleLick we just launched is natural flavored bubbles you can lick with flavors like chocolate, watermelon, cotton and much more. Kids go crazy for it.
I am most excited about the opportunity to revolutionize the consumer behavior of a traditional category. I got to this goal by learning the gaps and positioning of the current bubble category. It is ripened for disruption.
The path to where I am at was not easy at all. I learned on the job and faced numerous bumps in the road. I overcame the many challenges by persistence and a positive mindset. I never gave up. A successful entrepreneur has to put 100% into it and never give up. Perseverance through adversity.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would take them to Hong Kong. We would go out at night at Lan Kwai Fung street on the Hong Kong Island, take a boat ride to Lama Islands, and eat at places like 22 ships, Ronin, Yardbird, Ho Lee Fook, and Little Bao. We would also check out the world’s tallest bar at ICC tower. I would take someone to see the monkeys on monkey mountain and bet on the horseracing on a Wed night at Happy Valley. We would also have to take a night trip to Macau. This is only a short list. There is so much more.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to thank my Dad Peter for encouraging me to go to Hong Kong to either sink or swim. I chose swim.
Instagram: @tiger, @bubbles
Other: tik tok @bubblesyoucanlick