We had the good fortune of connecting with Jay Cohen and we’ve shared our conversation below.

Hi Jay, have there been any changes in how you think about work-life balance?
This is such a great and refreshing question. My thought process on work life balance has definitely shifted over time. When I was in my 20s, I was hungry, didn’t care about that balance and was go, go, go. But the question that shifted that mindset a bit was: what is the purpose of life? Is it to just work endlessly and then die? Or is it to enjoy life, have fun, nurture strong relationships, travel and be more well-rounded? Especially as I entered my 30’s, I have leaned heavily to the later. Many people have the mindset that they will finally embrace that mindset next year or after their next career success. But the time is now or that moment will never come. This doesn’t mean that I don’t work long hours and incredibly hard. I do. But where I put my focus and how I view my weekends has shifted tremendously over the previous decade.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am the co-founder and owner of three separate companies (which luckily keeps me plenty busy): Preach Management (talent management firm), Preach Records (indie record label) and QR You (an innovative contact sharing app).

Preach Music (which is Preach Management and Preach Records) is different from other music companies in the industry due to our background in music management, global reach and marketing-focused background. Preach Music came about via a merger between an LA-based music management firm and a Hamburg, Germany-based influencer marketing agency. This stemmed from an organic campaign for Sir the Baptist’s “Raise Hell”, which helped break him and get his deal with Atlantic Records. Since then, we’ve added Thando Zulu as the head of our UK operations. This background allows us to have people on the team who are truly experts in the area that they focus on for our artists, while also have the core background of breaking artists on a global level (including Dylan Dunlap in Europe, BEKA in Southeast Asia and beyond). We also have members of the team from Switzerland, Ireland, Hawaii and Australia. This allows us to have the nimble approach that the major labels/bigger firms can’t have, but still retain the global reach on a high level. Preach stands for being artist-first at all times and an ethical force within an industry not known for that.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
This is a tough one since it can be for Chicago (hometown) or LA (my current home). But since we’re talking about Los Angeles, let’s go with that!

I love LA for work and business, but I never will be able to see it as a tourist city. If you’re in entertainment, it’s mecca. But if you’re from somewhere else in the country and planning your next getaway, I could name 100 cities that I think are better for a vacation. But having said that, these are the spots that I’d bring someone in town:

Food is a big part of travel for me. I always want to try to best food spots in any city when visiting. So for LA… best burger? Burgers Never Say Die. Best Sandwich? The Soppressata Salami from Larchmont Village Wine, Spirits & Cheese. Best Korean BBQ? Soo Won Galbi. Best Dim Sum? Oceans Seafood. Best Mexican Food? Paco’s Tacos (especially for their homemade tortillas). Best Bagel? Hank’s. Best Ice Cream? Salt & Straw. Best overall restaurant + ambiance? Taverna Tony’s in Malibu or Perch in DTLA.

I warned you that food is key for me ha. Past that, I would be sure that we hit Griffith Observatory, which I view as a must do for any first trip to LA. I’d also take them for a drive up the PCH from Santa Monica up through Malibu. And hopefully this guest would visit when live music returns, because I would have to take them to The Troubadour, Roxy, Hotel Cafe and the so many great venues all over LA.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to dedicate my shoutout to my mom, dad and brother. Each of them, in very different ways, has been instrumental in crafting the man that I am today. My father passed away now 4 years ago, but he helped instill in me my humor, love of entertainment (music and sports), moral compass and was truly one of my best friends in life. My mother instilled in me my work ethic and is one of the strongest people that I know. And my brother Zach is my right-hand man, the person who understands the most and challenges me in ways that no one else can. Through these values and experiences over the last 30+ years, they have not only crafted me as a man but also the company/businesses that I’m a part of.

Website: preach.company + jaycohenmusic.com

Instagram: https://www.instagram.com/jaycohenmgmt/

Linkedin: https://www.linkedin.com/in/jaycohenmgmt/

Twitter: https://twitter.com/jaycohenmgmt

Facebook: https://www.facebook.com/jaycohenmanagement/

Image Credits
Kristen Hahn

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.