We had the good fortune of connecting with Jay Newjahr and we’ve shared our conversation below.
Hi Jay, how do you think about risk?
Risk taking and entrepreneurship are intrinsically linked and my career is no exception to this. A certain level of risk taking has been essential to my success. I believe it is an important part of what sets entrepreneurs apart from others. With that said, my approach to risk has changed over my career. In my earlier years I was more apt to take larger risks without as much thought to the possibility of failure. As I’ve gotten older, I still take risks often, but they are more well thought out. Even the smaller risks can yield important successes. I believe it’s important to challenge the norms and push the envelope. This comfort level with risk has been an important factor in my career growth from challenging the team to take on business that may be beyond their comfort zone to acquiring new facilities with only part of the overheard mapped out for the move. It’s the challenge that drives me. As a smaller company the risk can feel more intimidating but can be even more essential to growth. As a company grows the impact level of risk can change but it’s no less important to take the calculated risk while you continue to strive for more. If the risk isn’t going as planned, I’ve always got a plan B and plan C. Even when I have failed, the experience has been important in informing the thought process for the next one. A factor in my comfort level with risk has been my overall positive and optimistic personality and perspective. I tend to assume the win and focus my sights on that instead of questioning the risk and overwhelming myself with the what ifs. The team calls me “the encourager” and I love that title. If I can encourage someone else to take the chance to do more, that’s what I’ll do. There’s nothing to fear but fear itself. I believe I control the outcome to a large extent. In an a highly competitive and saturated market it’s my job to make us stand out from the rest and in order to do so I have to be prepared to embrace risk.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Best Yet Express is a TL and LTL freight company providing local freight transportation services to Los Angeles and surrounding areas since 1978. We also provide warehousing services. Our light asset carrier division, Best Yet Logistics, services shipments throughout the United States. We are a 2nd generation family-owned and operated company. Our goal is to extend that “family feeling” to our staff and customers and create a fun and enthusiastic work environment and service. While we are constantly evolving, we’ve come a long way from our start through years of blood, sweat and tears. Owning and growing a business is never easy. There are so many challenges faced on a daily basis. Especially in a highly saturate and competitive market, only the most resilient and committed survive. Along the way I’ve learned that no matter the challenges, as long as you just keep going and don’t give up on the commitment to your success you will find a way through. Tomorrow is always a new day. Resilience is such an important factor when setting the successes apart.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I live and play in the South Bay. I love the beach, biking on the strand, the Comedy & Magic Club and any of the beach cities downtown areas for entertainment with friends. Sugarfish and IZAKA-YA are great for sushi, Simmzy’s and Rockefeller are great for burgers, Pancho’s, Sion’s, Riviera Mexican Grill are great Mexican food options and Arthur J and Pacific Standard Prime for steak. Barsha has great wine, Nick’s, Love & Salt and Shade Hotel have great cocktails and Monkish and Smog City are fun local breweries…and so much more!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
That’s easy! I’m going to give the cliche response but my wife has definitely been my biggest supporter for many years. Over the course of our 18 years she’s seen the evolution of the businesses and my career up close and been a driving force in the process. I officially talked her into joining the team 9 years ago where she has climbed the ladder within the organizations on her own. We now work together as CEO and President and I know so much of the business and my mind set and approach has been impacted by her. She grounds me and makes me think about things from many different angels. She balances me with her more thoughtful and analytical approach. She’s always there by my side hustling and working hard for our success and I couldn’t do any of it without her.
Shutter Styles Photography