We had the good fortune of connecting with Jazmina Roa and we’ve shared our conversation below.

Hi Jazmina, how do you think about risk?
I think everything is a risk – even if you do absolutely nothing, that in itself is a risk. My first risk was to dream it – to create this idea that I too could be a entrepreneur and have a successful business doing something I had never done before but felt so strongly about. Without a college degree or prior floral experience, I dove into the world of entrepreneurship, bootstrapped with only a dollar and a dream. Delilah’s Flower Truck was born. I spent countless hours watching floral tutorials on YouTube and Instagram. I started creating floral arrangements using flowers from the grocery store and eventually ventured into the Los Angeles Flower Market to source other varieties in order to create unique floral arrangements that I could not find and wanted to make accessible to others. Personally, I’d rather take the chance and embrace the outcome. Whether it’s failure or a success, I feel that either will have resulted in a valuable lesson. Considering Spring 2020 was supposed to be Delilah’s Flower Truck’s debut season, we had to take risks and figure out how to navigate the climate at the time. We wanted to create beautiful arrangements and allow others to either indulge in self-care or gift them to a friend or family they were unable to see or celebrate due to COVID-19. We offered contactless deliveries and pick-ups and turned our challenges into successes. Without risk, we would not know what we were capable of and would have forfeited our growth due to fear of the unknown. Risk has taught us that if we can dream it, we can achieve it.

Alright, so let’s move onto what keeps you busy professionally?
Navigating entrepreneurship has been tough especially without any real knowledge of business and just winging it day-to-day. Overcoming obstacles has meant learning from mistakes, teaching myself as much as possible about running a business and the floral industry. Remaining focused and staying true to who I am without being easily influenced or discouraged by everything happening around me. My biggest hurdle has been imposter syndrome. When people began loving my work and it became “too real”, I was finding it difficult to value my worth and or accept the level of success I achieved. I began comparing my work to others and I developed this belief that my work wasn’t good enough or I simply didn’t belong. Imposter syndrome is not something that disappears overnight and you must actively work to reverse that fraudulent mindset. If anyone is dealing with this, I recommend taking inventory of your thoughts and feelings. Limit your scroll time to avoid comparison. Refocus your energy on the good, acknowledge that you’re fully capable of doing what you’ve been gifted with and no one is you — that is your superpower.

I am proud of creating Delilah’s Flower Truck and I am excited to continue building our brand and expanding our services to not only the build-your-own-bouquet bar at the truck but also as a full-service floral boutique. We have participated in several pop-ups over the last 6 months and hope to grow and work with other brands and small businesses that we feel most aligned with. We would like to create a community that appreciates us for our authenticity and relatability. As a first-generation child of immigrants, we hope to inspire others like us who came from parents who had nothing yet gave us everything. We are eternally grateful.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Los Angeles is such a wonderful and fun city to explore. A week in LA means visiting some beautiful places throughout the city and eating some of the best foods! The Griffith Observatory is a perfect place to visit whether you want to hike, look through a telescope or get a great view of the Hollywood sign. Another great location is Runyon Canyon, whether you want to stick to the wide dirt and paved fire roads or go off the beaten path, there’s a loop for everyone ranging from 1 to 3 miles. The beaches are beautiful, it’s up to you if you’d like the hustle and bustle of Venice or a more chill pace in Malibu. Santa Monica is perfect for a combination of retail therapy along the 3rd Street Promenade or take a stroll down the Pier. For the museum enthusiast, I recommend visiting LACMA for their Urban Light display, the Getty Center or the Getty Villa, and the Broad. Last but not least, food – for a deep-dish experience in LA, Masa of Echo Park is a must. Tacos Delta offers the best chilaquiles in town in Silver Lake. For an authentic Guatemalan breakfast, hit up Highland Park’s Antigua Bread, so good! So many amazing coffee shops to support in almost every neighborhood, here are some of my faves: Full Service Coffee Co., Patria Coffee and Offset Coffee Roasters to name a few.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First and foremost, I could not do what I do without my faith in God. He deserves all the glory. My family is my pillar of strength and support. They’ve been my cheerleaders since day one. From being the first customers to assisting me at pop-ups – they’ve been with me every step of the way. I have been so blessed to connect with other flower truck owners and floral designers turned friends who have been so supportive and shared so much of their knowledge with me. Lastly, Los Angeles is the perfect city to bring your dream to life; the community is encouraging and they love to contribute to the dream. I dedicate this shoutout to them! Thank you!

Website: www.delilahsflowertruck.com

Instagram: https://www.instagram.com/delilahsflowertruck/

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