We had the good fortune of connecting with Jennifer Daigle and we’ve shared our conversation below.

Hi Jennifer, what was your thought process behind starting your own business?
I always believed that if I was going to be putting effort toward anything in my life it needed to be effort towards my family legacy. You may have heard the quote, “if you do one thing and it fails, it’s ok, it just might lead you to the thing that will lead you to the thing that will be your thing.” I knew that starting a photography business wouldn’t necessarily define my “legacy” but through running my business I have learned invaluable lessons and have had to shift and grow in so many ways that I have found myself invested in many different companies. What once started as a small portrait and wedding photography business has now grown into a small boutique creative agency. Serving others that have started their own businesses has allowed me to come full-circle after fourteen years. The life of an entrepreneur seems glamorous at times, but in all honesty it is a lot of work, financially it can be risky and sometimes you receive no reward. You end up at times having to humble yourself and instead of giving up, be willing to take a step back and start fresh. For me, I would rather accept the risk of an entrepreneurial life than live any other way.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I aim to be neutral. Neutral in everything really… I love a neutral and peaceful palette. It’s not my natural bend, but it’s always my aim. I’ve jumped into “extreme” behaviors at times after reading motivational books and while I’ve benefited from those experiences I constantly come back to living with balance. This mindset is displayed through my art as I aim to keep my work balanced, not too trendy, but also not living in the past. I want my images to look good in 50 years, for them to remain classic. I’m most proud of being in a state of reinventing myself and my business. It’s definitely scary, but moving through that fear builds my confidence daily and i’m excited about what I can accomplish transitioning my wedding photography business into a Creative Agency. There are too many lessons to list, but to share a few of the main ones I would have to say that I learned that you must believe in yourself, if you lack belief no one will trust you to do the job. You also must maintain a good attitude, if you don’t have a good attitude around your staff or clients no one will want to be around you. If you have a poor attitude with yourself your belief within yourself will dissipate and it will tear you and your business apart. Lastly, you need to recognize that while you can go far by yourself, you can go faster and probably better with a team. I believe that you’re only as good as the team behind you and I’ve got an incredible group of people surrounding me and that is key to my happiness and success. My brand is all about telling incredible stories of ordinary, every day people. Whether that’s me documenting my client who is a physical therapist who is helping traumatic brain injury victims restore mobility and function to their limbs or my other client who owns a curly hair salon who’s main mission is to help women fall in love with their own DNA. My clients are incredible at what they do and they don’t have the ability to document their incredible work, so that’s where I come in and fill in that gap for them. It’s a joyous work!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Day 1 – Picnic at The Getty, dinner in West Hollywood either Ysabel or Gracias Madre, drinks at The Nice Guy. Day 2 – Head up to Griffith Observatory by food, get in a nice long hike. Head down and stop at the flea market. Freshen up and head to dinner in downtown. Bottega Louie. Day 3 – Venice Beach Day, Great White for coffee, walk the shops and canals and then Butchers Daughter. Day 4 – Malibu Day for lying on the sand at Broad Beach all day, then heading to Habana before heading home. Day 5 – Arts District day, coffee from Blue Bottle, walk the streets and view the artwork and shops, Zinc cafe for lunch and then back to Bestia for dinner.  Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have had many mentors, one in particular would be @erikabrechtel she always pushed me as a female founder to know my worth and to stand up for myself. She has also single handedly pushed so much opportunity my way because of her belief in my talent.

Website: www.capturingheart.com
Instagram: @capturingheart

Image Credits
I’m the photographer for all of the images

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.