We had the good fortune of connecting with Jennifer Digiacomo, of Pixels And Pop, and we’ve shared our conversation below.
Hi Jennifer, we’d love to hear more about how you thought about starting your own business?
For as long as I can remember, my family has strived to make every day a celebration! From Holiday traditions to unforgettable parties, I was raised in an environment that made the most of every moment! My family is also full of creatives and I followed suit, pursuing a career in Graphic Design. After getting my B.F.A at Otis College of Art and Design I began my career at BCBGMAXAZRIA® continuing on to Skechers USA® then finally wet n’ wild® cosmetics where I worked my way up to Art Director. Bringing people together with good food and decorations has always been my “happy thought,” since such memories are the fondest of my childhood. Consequently, as a professional graphic designer, you would think that the idea to design party decorations would have occurred to me sooner. However, it wasn’t until I was planning my 30th birthday party that inspiration struck. I thought it would be fun to say goodbye to my 20s with a 1920s theme but was unable to find the decorative signs and party supplies I was looking for anywhere. Consequently, I decided to design and print my own, which ended up being so much fun! The positive feedback I received and sheer joy I felt as a result, were sure signs that I was onto something so I decided to open an online Etsy shop called “Pixels And Pop.” The name was inspired by the fusion of my digital graphic design background (“Pixels”) and fondness for celebratory occasions that call for popping champagne (“Pop.”) The more decorations I designed, the more my passion grew since this new venture seemed to blend seamlessly into my life. I was still working for wet n’ wild® cosmetics at the time but a year after opening my Etsy shop, I decided to take the leap into life as a full-time business owner.
Alright, so let’s move onto what keeps you busy professionally?
At larger companies there are separate departments that manage every facet of the business but when you work for yourself you become all of those departments. I spend most of my time trying to efficiently balance the various hats I am required to wear from designing new decorations, planning photoshoots, developing marketing campaigns, communicating with customers and vendors to managing my social media, website, blog and Etsy shop. Leaving a salary position to focus on my own business venture has been the scariest and best decision I have ever made. I have learned so much and there is still so much left to learn as the party industry is constantly growing and changing. Being a business owner definitely has its highs and lows but at the end of the day it’s all worth it. Nothing makes me happier than sharing my love for entertaining with others through my printable party decorations, which make it easy and affordable to throw DIY celebrations at home.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would definitely recommend spending a day at The Getty browsing their collection of artwork and amazing garden view! You also can’t come to L.A. without going to The Grove to do a little shopping and scoping out the Farmer’s Market. If the weather is nice, a day in Manhattan Beach is always fun! I’d start with breakfast at Uncle Bill’s Pancake House, followed by The Tin Roof Bistro for lunch and The Strand House for dinner and cocktails. If you like the outdoors, definitely take a hike up Runyon Canyon to enjoy the view of the city. I am big into live music so if you are too, definitely spend an evening cruising the Sunset Strip.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would love to dedicate my Shoutout to my mom Cheri Rubottom. She has always encouraged my passion for art and is where I get my fondness for entertaining from. She made every day of my childhood feel like a celebration through traditions, decorations and the best home-cooked meals! Thank you mom! I would also like to dedicate my Shoutout to my amazing husband Phillip Digiacomo, for his endless love and encouragement. Thank you love!
Jennifer Digiacomo of “Pixels And Pop,” Lauren of “Oh How Charming,” Lyndsey Dupuie, Stephanie of “The Party Darling,” Cynthia of “Pieces of Onye.”