We had the good fortune of connecting with Jenny Arevalo and we’ve shared our conversation below.
Hi Jenny, can you walk us through the thought-process of starting your business?
I just had my 2nd child during the pandemic. I really couldn’t go back to being a cocktail waitress anymore. I always knew I wanted to be my own boss. But on my own terms. I always loved to go above and beyond at my work place and felt under appreciated. My husband has always been very supportive and suggested I start a business. I knew that crystals have been such a big part of my life, I just knew my business had to have crystals involved. Little did I think I’d be making jewelry. I’ve always been crafty and hands on. It took a lot of practice but I really wanted to try making jewelry. It was important to try and make affordable jewelry with authentic crystals. Crystals help me so much in my life. I really want to provide genuine crystals to help and heal.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I really jumped in without knowing anything about starting a business. I just felt like it was an exciting opportunity for me. It really all just happened quickly. There was a big crystal convention in Tucson Arizona with vendors from all over the world with crystals from all over the world. I knew I had to make the trip happen somehow. I managed to arrange everything in less than a week for the trip. Used our savings and we drove 6 hours to a motel. Spent all day crystal shopping and it was amazing. I was like a kid in a candy store. It was an amazing experience and loved meeting people from all over the world. Getting the crystals from the source was important for me. I have had a lot of learning experiences.I had to learn how to be a photographer for pictures. I had to become more computer knowledgeable and Instagram friendly. It’s all a learning process. I had to learn to create content and be consistent, I pushed my self out of my comfort zone. Thank God for the internet we have so much more access to information.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Being born and raised in LA I have so many places I love to visit. I am a big foodie. I definitely recommend the historical Grand Central Market in Downtown LA amazing food. For night life LA Live is always fun with lots of great restaurants and Bowling at the Lucky Strike is fun. And the Conga Room nightclub is great for a night of dancing.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I will always be grateful for all my family’s support throughout my journey. My aunt Maria Blanco really helped me out when I started. I remember my first live sale on Instagram and how nervous I was that no one would show up. She invited her friends over to view my live Sale and they were my first customers. I will always be grateful for that. And to this day I still see them in my live sales.