We had the good fortune of connecting with Jenny Valles and we’ve shared our conversation below.
Hi Jenny, we’d love to hear about how you approach risk and risk-taking
If I never took a risk in my career, I would’ve never known what I really wanted for myself. Throughout my decade-long professional career in marketing, I’ve had about 8 different full-time jobs. The reason why I moved around so much was because I wanted to learn all the different types of marketing. Now as a business owner, I know how it works in all aspects from project management to creative direction, PR, brand partnerships, and social media. In between all of that, I took a year off to pursue my passion of professional dance and modeling. Although I was going through a very fast upwards trajectory in that industry, it wasn’t what I wanted. In my heart, I knew I wanted to do marketing and eventually have my own business. The journey into marketing wasn’t easy, especially in a very expensive city like LA. So, to support my dream, I took up various (and random) side jobs including selling green juice at grocery markets and food festivals, being an assistant, a freelance project manager at a startup, and working as a VIP host/running the door at a nightclub in LA. Risk is all about taking the leap, but any leap needs to be calculated to have a chance at success. Do you have side-hustles lined up? Have you mapped out your goals? Are you utilizing your network? Try to give your dreams the best chance they have to come true. Anything is possible as long as you love it.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I’ve been a creative for as long as I can remember. And what sets me apart is my understanding of storytelling in different mediums–from painting, being a professional dancer, and writing. My art has evolved as I have throughout the years, but the premise of how you create a story remains the same: What’s your concept? What are you trying to convey? How do you convey it? What challenges are you trying to solve? As an artist, there’s always going to be that small inkling of fear that holds you back from putting your work out there. But you also have a responsibility to push back that fear so you can inspire others and create change with your work. I know that business owners experience this same feeling. And because I have that understanding, I hope that I can help entrepreneurs overcome obstacles so they can tell their stories and inspire change.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Oh gosh, things have changed so much during quarantine! My itinerary pre-March would be so different than it is now. Although things have changed, I still love Los Angeles. There’s still so much to do and there’s something for everyone. My go-to spot is Chapman Plaza in Ktown for dinner. They figured out their outdoor seating situation, and it’s a great place to hang out to eat and drink. It’s almost like an outdoor block party. It’s definitely a vibe. Of course, you can’t skip the beaches or hikes when in LA. My favorite spots are Manhattan Beach and Zuma. You can also take a day trip down to OC to catch some sun at some of my favorite beaches in California: Newport Beach, Crystal Cove, Laguna Beach, and Corona Del Mar. For hikes, you can head to the Pacific Palisades or Malibu for the beach air, Griffith Park for city views, or drive over to the Los Angeles National Forest for some real greenery. Also, one of my favorite places to go during quarantine is Joshua Tree. It’s worth a trip for 2 or 3 days. It’s incredible and there’s no place like it. You’ll come back feeling refreshed and closer to nature. There’s something very magical about that place.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband is my rock. He is the one that encourages me to continue taking the leap into the entrepreneur journey and has been so supportive every step of the way.