We had the good fortune of connecting with Jocelyn Crane-Tizabgar and we’ve shared our conversation below.

Hi Jocelyn, what is the most important factor behind your success?

My success is due to the quality of ingredients and product, the experience I have garnered by working with the best in the industry, increasing our visibility, and delivering what customers want and imagine.

When I first started J’s Sweet Affairs, I had to really think was I ready to start my own company? The answer was yes!

There is a lot of competition in the pastry world. What sets me apart is I have taken the time to perfect my skills. I am not the average baker. I am a classically trained French Pastry Chef. I also have had the honor of working and training with award winning chefs from around the world. By doing so I was able to learn different flavors, looks and techniques. I am not only able to produce high volume, but high quality as well. J’s Sweet Affairs is your one stop shop for all your pastry needs.

Over the years I have learned a true chef is never done learning. There is always a new technique or a new flavor to explore. Listening and learning from other’s experiences is the true way to advance in your career.

Another major factor to my success is promotion, advertising and getting your name known for delivering the best. Since my last Voyagela interview that was released, I was honored to participate in the Greatest Baker competition. Not only did I come in 2nd, but I also raised thousands of dollars for No Kid Hungry. I was additionally featured at the West Valley Food and Wine Festival where I showcased my Flourless Chocolate Fudge Bites with a Peanut Butter Mousse Dipper.

I am truly blessed by my experiences and the lessons I have learned. There is much more to come from J’s Sweet Affairs so keep an eye out and remember Indulge In Your Pastry Desires!

Alright, so let’s move onto what keeps you busy professionally?
Offering custom desserts, cakes and pastry pastries tailored to personal requests, dietary restrictions and desires no request is out of the question. Everything we do is custom from flavor to design. From working for a ten-person party to a 500-person event there is nothing we can’t handle.

It was not an easy road to get to where I am today. There was a lot to learn and challenges to accept and overcome. From the many years of training, trying to raise a family and balance my time, to the competition of other companies. But we did it! The way we overcame all the obstacles was to be patient, learn from mistakes and take every opportunity that came our way.

J’s Sweet Affairs has become a well-respected and well-known in our community. Our reputation is paramount to our success. We are finally breaking ground on a full industrial kitchen where I will be able to expand even more on the J’s Sweet Affairs brand. We are so excited for what has become of J’s Sweet Affairs, and we look forward to the next chapter in our story.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My favorite things to do in Los Angeles are;

Taking a stroll through Lake Shrine

Shopping in Old Topanga with lunch at the Inn of the Seventh Ray

Spending the day at Point Dume and have lunch at Malibu Seafood

Spending the day at the Huntington Library while packing a lunch to have a picnic or even enjoying the tea service in the rose garden

Hiking to the botanical garden in Thousand Oaks then enjoying a hearty lunch at Bandits Grill and Bar

Who else deserves some credit and recognition?
My family deserves a lot of the credit to my success. My husband A.J. Tizabgar has been my rock through this whole adventure. He pushes me to get out there supporting and helping me every step of the way. From standing by my side to run a dessert table to running out to grab butter. We are blessed with two beautiful girls and shortly soon a little boy.

Since we grow our own sous chefs, I wouldn’t have been able to build our place in this market as much if it wasn’t for my parents Jerry and Adrienne Ross and my in laws Nasrin and Harry Tizabgar. These incredible people are always there if I need an extra hand with the kids even if it’s just distracting them while I finish an order. They say it takes a village to raise a family, but it also takes a village to raise a business.

Instagram: @js.sweet.affairs

Facebook: @js.sweet.affairs

Image Credits
(powder sugar photo) X Photography Studio- Tashanna Newland

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.