We had the good fortune of connecting with Joe Glorioso and we’ve shared our conversation below.
Hi Joe, what do you attribute your success to?
People and trust. It starts with me and my business partner, Robert Banez and works its way down to our content creators and then expands out to the athletes we shoot, our fans on social media and anyone who interacts with our images and videos.
Every event we go into we’re looking to tell a story, and show the best side of whoever the subject may be on any given day. We give our creators the freedom to cover these events to each individual’s unique skill set. Our purpose and our content team’s talent makes for a perfect match that our audience and the athletes themselves love to see.
We’re trusted by the team’s we cover, we’re trusted by the athletes themselves and the fan’s who support them.
Put all those things together and nine times out of ten you’re going to like your end results. After only two years we’re fairly happy but we realize we have a long way to go.
Let’s talk shop? Tell us more about your career, what can you share with our community?
At any given sporting event there can be dozens of photographers and videographers all shooting relatively in the same direction. What separates us all is skill level, angle, a little bit of luck and our shooting intentions. There are some in this industry who look at the major news organizations or wire services as competition but we don’t. We don’t have the deadlines or the stress of having to be first to get any images or videos out the door and so it provides All-Pro Reels with the luxury of looking for other things at a game. While we do certainly have turn-around time requirements, the lack of game-day shooting pressure allows all of our content creators to get into their creative bags and shoot outside-the-box content.
I’d say the thing we are most proud of to date is being able to provide our creators opportunities that simply aren’t open to everyone. Both Rob and I have been blessed with so many mentors over the years in so many aspects of our lives that we take it as a personal challenge ourselves to pay it forward and try to open up as many doors as we can for our team.
None of this was easy though. As a matter of fact, it’s ******* hard. We’ve been told ‘NO’ so many times i’ve lost count. We’ve had bad experiences with media bullies, creators and content thieves. We’ve experienced the difficulty in trying to stand out in a very populated space, especially now that everyone has a high-definition camera on their phones and a lot of people think you can just point and click a camera. There is a ton of work that goes into the relationships we build with the PR teams, with the event-day coverage, the post-event editing and the finished product that everyone sees. We overcome all of this and succeed because we have a team dedicated to making the brand the priority. As All-Pro Reels goes, so does our team, our access and our reach. Our content creators buy into our process and our way of doing things and in return they get to experience real-world events with elite access that they can in turn use to build their resumes. All the work we did in the background which nobody sees is why we do things the APR way. That’s why it’s our way or the highway. Some people can’t grasp the team concept and that’s why shooting for APR isn’t for everyone. That’s probably the biggest lesson we’ve learned over the years. WE > ME. When you work as a collective everyone gets to shine. When people make things all about them you tend to dine alone a lot.
We want the world to know that we’re sports fans just like them and all we’re aiming to do is provide a digital media platform that highlights athletes on and off the field/court, and provides our fans and followers with a great viewing experience.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
The easiest thing to do would be to direct everyone to the free museums in D.C. but that’d be too boring. I think the best part about the DMV is that there is no shortage of things to see and do and no matter what you are in the mood for when it comes to food there is a local town or part of the city that will not disappoint you.
Georgetown and Adams Morgan are great for people watching and restaurant/bar hoping. If you like sweets, Georgetown Cupcake is worth the wait.
I am partial to a couple of restaurants in the suburbs of D.C., so I’ll give you some direct food choices… If you’re in the mood for authentic Italian food stop by Ciao Osteria in Centreville, VA. If you love Mexican food the place to go is El Pueblo in Burke, VA, located in a small strip mall. If you want good American-fare you can go to any of the Great American Restaurants in the area which i believe totals 14 now. They literally have a restaurant for any type of food and the service is OUTSTANDING every time. Ask for Ozzie rolls.
If you’re looking for some nice scenery and a slightly overpriced dining experience, Old Town Alexandria provides a little bit of all of that.
Lastly, if you enjoy taking pictures like we do and you’re into nature or landscape photography, Great Falls, Meadowlark Gardens, the National Mall and Tidal Basin are can’t miss destinations.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Without turning this into a Grammy’s speech moment, it starts with God, both of our mothers, my patient wife, the Naqvi brothers for starting a Wizards message board, Wizards PR GOAT Brian Sereno for credentialing us, Brian Jackson from (then) Comcast SportsNet for giving us a chance, Ben Standig for opening the door to the NFL, the Sports Capitol for allowing me to bring my friends along, the PR team at the Washington Football Team, all of our content creators over the years, the athletes and our fans.
How’s that for a list.