We had the good fortune of connecting with Joe Lorenzo and we’ve shared our conversation below.
Hi Joe, what was your thought process behind starting your own business?
My thought was, “why am I making someone else money when I know I can do this on my own?” I was just 23 years old at this time and the financial part of launching a business on my own terrified me. I was trying to be an entrepreneur but still working in a bar on the weekends. I realized I had to quit and go 100% with my business to succeed. The fear of having no income was my driving force on making my business thrive.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I am where I am today because of perseverance, hard work and quality control. In my career it has always been about quality, not quantity. What sets Society Performers Academy apart from others is our reputation for success and our superb communication skills. We stay transparent and keep open lines of communication with our clients. We call, text and email every client back right away, typically within in minutes. We want to make sure we are available to guide them through this business. We pair amazing children with top-tier prominent talent agents, etc. We have better reviews than any other Performing Arts Studio nationwide, and no it wasn’t easy, but nothing in life worth doing, is worth overdoing…
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Everyone who knows me, knows that we are going directly to The Abbey West Holltwood. I absolutely love it there! It’s so much fun and so open (literally and figuratively) with delicious food and cocktail. I truly love taking anyone who hasn’t been to Los Angeles before to West Hollywood and they all fall in love with it! (How can you not?!) When my family visited me a few years ago, I took them to all the must-hit tourist spots like the Hollywood sign, Rodeo Drive, etc, and it was kinda fun to rediscover the city with them as they discovered it for the first time. Los Angeles has so much to offer, from hiking, to Dodger Games, to amazing parks, great food and more. I love all of the culture in this lovely city!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My main shoutout of unconditional love and support goes out to my mom and dad. They have both always encouraged me to go for it and never hold back. Sadly they are both no longer with us, but I work everyday to make them proud. In addition to the wonderful support and encouragement I’ve received from them, I have worked with some great people along the way who I have “stolen knowledge” from. I say it that way, because when Tom Hanks won his Cecille B Demille Award he said (paraphrasing) “an actor is crazy, if they don’t steal from the people they work with, like Meryl, Meg, Sally Field and more”. So along the way I have worked with or been friends with Talent Managers (Marv Dauer comes to mind), Casting Directors (Harriet Greenspan comes to mind), Talent Agents (Milton Perea comes to mind), Film Director/ Writer all around Creative Ray Griggs (fun fact, I am a character in his new novel “Jack Sterling”). These are dear friends and I could always bounce ideas off them, or ask them questions and they would help with no judgement. Having people like this in your life is priceless.
Other: Society Talks Podcast – https://podcasts.apple.com/us/podcast/society-talks/id1474286417