We had the good fortune of connecting with Joey Krulock and we’ve shared our conversation below.
Hi Joey, can you share a quote or affirmation with us?
My favorite quote is from Shakespeare’s Hamlet: “There is nothing either good or bad but thinking makes it so.” I first heard this quote from my acting teacher who pointed out that rain is “good” for the farmer but “bad” for the wedding party. This notion inspired me to let go of trying to control everything and instead ride the wave of life, taking everything life gives you with a positive outlook. The quote gets me through situations which I would otherwise find very difficult or stressful. Who determines what a failure is anyway? Who determines what success is? I do. The individual does. Funny enough, as I answer these questions, a small voice inside my head whispers, “That is not the right answer…that sounds dumb.” I acknowledge those thoughts but I don’t act upon them because I do believe there is no good or bad. This concept is so important to me as a filmmaker because it allows me to fully express myself creatively. When that voice creeps in, I do not let it control me. Creating art is a way I express myself and to hide or shy away from creating art would be a disservice to myself. It also helps me work well with others — there are no stupid decisions, there are no wrong ways to shoot something, no wrong ways to act something. There are no wrongs when you are creating art. There is no good or bad. It is art and it is subjective, beautiful, and a lot of fun.
What should our readers know about your business?
My business is called Krulock Films. I own and operate the company with my partner, Michelle. We are a full-service production house located right in the heart of Los Angeles. We create everything from music videos to documentaries to mini-series to short films and feature films. We have been fortunate to have met and worked with many very talented people in this industry and we take great care in choosing a crew that will be most suited to whatever project we take on. We just truly love what we do. We love creating together and collaborating with friends on projects — it doesn’t get much better than that. I am most proud of our free-thinking attitudes. We consider ourselves rebels and do not feel the urge or pressure to conform. We ask questions and we like our films to spark curiosity and get the viewer to think, “Huh. I’ve never really thought about it that way.” We are excited to get people more curious about life and what drives people to do the things they do. We want to inspire people to think for themselves.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
During Covid it’s a bit tricky. I would take them out to eat at a few vegan restaurants. Taco Vega on Fairfax or Crossroads on Melrose. We would spend a lot of time outside by the ocean or on some hikes. I think the coolest part of the trip would be inviting them inside my place…showing them how Michelle and I live. For example we have no couches or chairs or dinner tables in our house because we are avid floor sitters. I would also make them some home-cooked food — I prepare tons of healthy and delicious vegan dishes that are more enjoyable to eat than what any restaurant can offer (in our opinion at least!). Michelle and I lead a unique lifestyle that people seem to enjoy learning about.
Who else deserves some credit and recognition?
I am in a beautiful chapter in my life. I want to dedicate this shoutout to my girlfriend and business partner, Michelle Paul, and our since-deceased pugs, Boz and Annabel. I moved in with Michelle and her two then-elderly pugs in late 2019. Over the course of a year I helped Boz and Annie on a daily basis. They required constant care and attention. Boz’s back two legs did not work well and he therefore had to be carried around and supported when he stood to eat or go to the bathroom. Annie suffered from countless food allergies and skin irritations along with several other internal issues. They had a list full of medications that Michelle and I gave them on a daily basis. We made all their meals from scratch because they had to eat very specific diets and they both ate differently. When I tell you it was constant care, it…was…constant…care. Caring for these pugs was the first time I truly gave of myself and my time to an animal. I had a pet dog in my family growing up but that’s pretty much all he was…a pet dog. I didn’t understand how you could feel connected to something with whom you could not hold a conversation. Yet I formed an unexpected bond with Boz and Annie that I never knew was possible. I vividly remember that life-changing moment with Boz: we were lying on the kitchen floor together and we were just staring at one another, silent. Both breathing, our hearts beating…we were both alive and thinking. I now saw this dog as an individual and I felt something in my brain switch. I felt something with Boz that day that was very otherworldly — something you can’t quite put into words…it was simply a connection. It was that same day that I knew I would never eat or use an animal product again. I spent so much time keeping these two animals alive — forming a bond with them, caring for them — why was I carelessly and thoughtlessly eating others…other individuals with thoughts, emotions, and feelings? It didn’t make sense to me. It was a clear imbalance in my life. To this day, I cannot fully express the gratitude and thanks I have for those two little pugs. They have so drastically altered the course of my life in such a positive direction. Two pugs did that…I would never have guessed it in a million years. It makes you marvel at life and its potential — where things can lead you if you are open to them. Life is pretty cool.