We had the good fortune of connecting with Joey Scher and we’ve shared our conversation below.
Hi Joey, what was your thought process behind starting your own business?
I started Joey Shares in the beginning of 2019 after I decided to make some serious changes in my personal and professional life. I graduated from school studying video and fiber arts and I was trying to distance myself from institutional art making. I wanted a way back to arts and crafts after learning about capital “A” Art. This meant that I would have to retreat to childhood. I had to embrace a style that was both flamboyant and saccharine. During the process of making my signature resin flower beads, I was thinking a lot about the symbolism of flowers and candy. Gummy candy and bouquets of flowers have the same celebratory feel. Because of the ephemerality of eating candies or receiving fresh cut flowers, I wanted to make something that you could cherish all the time. You don’t eat gummies or receive flowers every day, but you can wear Joey Shares jewelry every day, which I hope conjures the same feelings of specialness.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Joey Shares is deeply inspired by the chaos of being a pre-teen in the early 2000’s. There is something so addictive about taking inspiration from that era. People love to revel in their youth. I daydream and reminisce about the past to soften the reality of the present. I get to cherry-pick the good parts of those times and celebrate them by creating my flower jewelry.
Joey Shares is an amalgamation of:
Bikini Bottom flower clouds, summer camp, Limited Too, kiosks at the mall, Happy Bunny shirts from Hot Topic, Jessica Simpson’s body edible dessert beauty products, Lancôme Juicy Tubes and bedazzling.
I would describe my work as hyperbolic, kitschy, and a little sexy.
The journey of being a business owner is laborious but so rich and rewarding. I have fostered so many deep relationships with other makers and collaborated with artists who’s minds and work constantly make my jaw drop. I wouldn’t trade my experience for anything. I am so grateful for everything that Joey Shares has given me.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
This is my favorite question. When I graduated college, I was lightly thinking about curating tours. I am several generations Angeleno so I feel very passionate about my city.
I think it would be easiest to list things. This list is going to be long and still not have everything, so bear with me.
Hike to the Nike Missile Launch Site (Encino)
The Japanese Garden (Van Nuys)
Order mjadara and fried kobee from Kobee Factory (Van Nuys)
Valley Relics Museum (Van Nuys)
Thrift shopping Valley Value Center (Van Nuys)
Tiki drinks from Tonga Hut (Van Nuys) Order the hummus, skillet haloumi and chicken tagine from Mizlala (Sherman Oaks)
Shop at the Santa Monica Farmers Market on Wednesday (Santa Monica)
Order The Godmother sandwich from Bay Cities (Santa Monica)
Eat your Bay Cities sandwich at Will Rogers State Beach but park on Temescal because it’s free (Santa Monica) or eat in the sandwich in your car as you drive up to the prettier Westward Beach (Malibu)
Jasmine ice cream from Saffron and Rose (Westwood)
Acupuncture and cupping at the Acu Therapy Pain Clinic (Westwood)
Max Studio Karaoke (Sawtelle)
Ramen from Tsujita LA Artisan Noodle Annex (Sawtelle)
Picnic or hike at Kenneth Hahn Park (Culver City)
Lunch buffet from Mayura Indian Restaurant (Culver City)
Thrift at Guy on Motor at Venice (Culver City)
Drink a Sazerac from Mandrake (Culver City)
Order the veggie combo, awaze beef tibs, and lentil sambusas from Messob or Lalibela (Little Ethiopia)
Order one of everything from Dan Sung Sa (Koreatown)
Shrimp cocktails, fries, and cheap well drinks at HMS Bounty (Koreatown)
Coconut paleta from Mateo’s Ice Cream and Fruit Bar (Pico Union)
Cycle Trolley Tour if you’re trying to lose your marbles for a night (Hollywood)
Nice walk around Lake Hollywood (Hollywood)
Picnic at Barnsdall Art Park (Hollywood)
Gin cocktails from Genever (Historic Filipinotown)
Egg salad and katsu sandwiches from Konbi (Echo Park)
Picnic at Elysian Park (Echo Park adjacent)
Good DJs and good sour beer from Melody Lounge (Chinatown) Rotisserie chicken and natural wine from Lasita (Chinatown) Pork Bánh mì from Thien Huong Restaurant
Shredded beef chivichanga or costilla tacos from Sonoratown (DTLA)
Fabric, flower, and jewelry districts (DTLA) Fish tacos and oysters from Holbox located in Mercado la Paloma (adjacent to USC)
Lamb and chive dumplings from Beijing Pie House (Monterey Park)
Beef Hui Tou from Hui Tou Xiang Noodles House (Monterey Park)
Who else deserves some credit and recognition?
I would love to dedicate this piece to my tough and tender grandma, Betty Tabora. Betty inspired my love for crafts. She is well versed in fiber arts: sewing, knitting, crocheting, etc. but she used to make jewelry too. She made bracelets, earrings and necklaces with jade and pearls and sold them to her friends. She has been so important to my evolution as an artist. Much of what I know and love is because of her. Her brilliance, humor, and no-nonsense attitude has shaped me (and continues to shape me) in ways that I cannot fully articulate.
Nikki Cano (model in red), Carina Allen (Photographer)
Kara Jackson (model in orange), Mercedes Zapata (Photographer)