We had the good fortune of connecting with Jonathan George and we’ve shared our conversation below.
Hi Jonathan, what do you attribute your success to?
In 2000, I gave up my teaching career and moved from Dallas, TX to Los Angeles in pursuit of my dreams of being a recording artist. In less than a year, I was named the Grand Champion Winner on Ed McMahon’s “Next Big Star”. It was the highlight of my career and my dreams were coming true as a brand-new record deal slid across the table… and then they discovered I was gay. I was left with no deal, no direction, and my dreams shattered.
My team tried to get me married, they tried to change my music, and they tried to change everything about me. All I heard was…“You’re. Not. Good. Enough.”
I had already spent a lifetime being relentlessly bullied for not being a sports kid. Also, as the son of a preacher, I was told that I could never fulfill the purpose I knew I had in my life.
I didn’t know who I was or how to show up in the world. And no matter the accolades, I truly felt I wasn’t good enough.
That is when I vowed to become a coach; the kind of coach I desperately needed in my own life. I needed someone to help me rock the person I was rather than making me into something I wasn’t.
With that promise, I have spent over two decades creating rockstar personal brands for singers, celebrities, influencers, CEOs, politicians, entrepreneurs, and purpose-driven organizations. They call me The Human Hitmaker because my clients have over 150 million online followers. I built their brands based on the foundation of their true and authentic selves.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
The world is telling you to “Be You!” That sounds awesome in theory, but how do you do that when you really don’t know who you are?
Here’s the thing, most people never experience the real YOU because it’s buried behind insecurities, fears, traumas, anxiety, overwhelm, and lack of self-awareness and self-development.
Personal Branding isn’t a logo or font colors. It’s you! It’s how you show up in the world. It’s how you make others feel when they are around you. Think of it like an emotional aftertaste. Do people want to experience you again and again?
Yes, I develop personal brands for celebrities, influencers, CEOs, politicians…basically those who are looking to make a larger impact in the world. However, everyone needs a personal brand in the digital age. Whether it is a dating app, job hunting, or connecting on social media, in order to be successful, you need to know how to show up. And not just show up, but show up authentically and intentionally.
Also, mental health issues have risen- anxiety, depression, and suicide. This is mainly due to social media and the fact that people on comparing themselves to someone’s life highlight, a lack of connection, and not feeling good enough. A strong personal brand can conquer these issues.
My clients have over 150 million online followers, and I have seen social media wreak havoc on their mental health. So, in my quest to make sure my clients are mentally healthy, I received a master’s practitioner’s license in Neuro-Linguistic Programming, Life Coaching, and Social-Emotional Intelligence. These tools along with my 2o years of expertise helped to create my proprietary process to develop confident, self-aware, and purpose-driven individuals regardless of their goals.
This system is now being taught in schools to combat the mental health crisis through a program called Rock My Campus. (rockmycampus.com)
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Depending on the person, the itinerary might change, but these are my favorite spots to go:
– Have a picnic in Malibu at El Matador Beach or Lagoon State Beach
– Hike up to the Hollywood sign with lunch at Sharky’s (My favorite place to eat)
– Spend 1/2 a day shopping at Santee Alley
– Stroll down Rodeo Drive
– Have margaritas and Nachos at Fiesta Cantina in West Hollywood
– Spend the day in Santa Monica and Venice Beach
– Drinks and dancing at the Abbey
– Dinner at Farmer’s Market and take a stroll through the Grove in the evening
– Griffith Observatory, LA Zoo, The Getty, Natural History Museum
– Grab a street Hot Dog wrapped in Bacon and jalapenos and/or street tacos
– Go to a concert at the Hollywood Bowl
– Dancing in West Hollywood if you still have the energy to go out! lol
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My shout-out is to my parents, who taught me how to be an entrepreneur, have grit, and serve with integrity. By watching and listening to them, I learned how to build both a business brand as well as a personal brand.
Levi Walker Photography Shelly Au (for photo with yellow shirt)