We had the good fortune of connecting with Jonathan Martinez and we’ve shared our conversation below.

Hi Jonathan, what habits do you feel play an important role in your life?
Flexibility is a key one for sure. There will always be things or changes that come up last minute, but you have to be willing to adapt to the moment. It’s clear that culture and society are changing so rapidly that being flexible will not only showcase your value, but elevate it. Embrace the evolution of plans and enjoy seeing it once it all comes together. It might not look like what you originally planned, but more times than not it’s better! My other key habit is relationship building, I want to know who I’m working with, what drives them, what inspires them and even what turns them off. Knowing those types of details helps maximize conversations, and allows me to bring value to our time together. I apply that principle to my personal relationships as well, I want you to leave feeling better after we’ve spent time together.

What should our readers know about your business?
I’m in the business of connecting people, brands & ideas. Originally and most commonly in the F&B space, I utilize a roster of vendors and businesses, partnered with a roster of media personalities to showcase new products, services and experiences. My key focus is with small businesses who have found initial success with their products, but are now eager to take the next step and introduce themselves in a larger format to the LA market. This comes by way of digital campaigns, event activations, influencer relations, etc. Lately, I’ve expanded my roster to include services such as event stylists, clothing boutiques, beauty treatments, and recreational activities. Ultimately, my focus on building lasting relationships- not just transactional ones, is why people continue to work with me. They understand that my success depends on theirs and I do what needs to get done. Doing this type of work certainly hasn’t been easy, relationships take time, as such so does “success” in this space. I realized at some point however, that this work truly makes me happy, and allows me to use my creativity. I am not a productive person if I am not passionate about what I am doing and so I knew I had to stick it out and make this work. At best, the work I am doing allows businesses to tell their story, and gain new customers through the power of media and the voices we love to hear!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Gotta hit the beaches for sure, what’s a LA visit with no beach time? Hit Venice beach and then take a stroll down Abbot Kinney. You’ll spend all your money but you’ll look good doing it! If you’re on a budget, cruise down to Echo Park, grab some sandwiches from the donut shop on Sunset/ Alvarado and walk down to Echo Park Lake. If you’re in the Pasadena area grab some breakfast burritos from Lucky Boy then work them off with a hike through Eaton Canyon. Don’t forget the Santee Alley for some bargain shopping! Whatever you do, end your night at a taco truck on Whittier Blvd, thank me later!

Who else deserves some credit and recognition?
My wife & family. Who have shown me their love deeply on the worst days, and celebrated our journey on the best!

Instagram: @its.jonathanmartinez

Other: bethelightcreatives@gmail.com

Image Credits

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