We had the good fortune of connecting with Jordan Tortorello and we’ve shared our conversation below.
Hi Jordan, what was your thought process behind starting your own business?
My parents are business owners themselves, so I grew up seeing the ins and outs of running one. I was blessed enough to get the knowledge of it at such a young age and it’s been instilled in me ever since. I’m passionate about seeing something grow from the ground up, giving it love and care every step of the way. I’ve always wanted that for myself. Mixed Media, a Los Angeles Based Video Production Company that I own & operate really started as a way to stay creative as I waited for the auditions to roll in. It was my way of taking my life into my own hands and not settling for the waiting game. Another reason for creating Mixed Media was so that I could have a way to connect talented creatives with other talented creatives. I’ve met so many people in LA who got trapped in deals with money hungry, self serving people and I wanted to be the saving grace and connect them with people who actually care and take pride in the art that they create.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Mixed Media is a Los Angeles based video production company that specializes in creating cinematic visuals from music videos, short films, commercials, and in the near future… feature films. I started out as an actor and moved to LA with the dream of being in film and television. I quickly grew tired of waiting around for auditions and needed a way to stay creative in the meantime. That’s when I picked up the camera and took my life into my own hands. I shot my first music video for my best friends who are in a family band with an old $500 DSLR on a hoverboard in the garage of our rental house at the time. I was sparked by the idea that I could create my own art, my own content, on my own time. From there, I continued to shoot videos for my friends and two short years later, Mixed Media is where it’s at today. We make videos for artists that range from up and coming to having millions of followers. Our biggest trials are the growing pains. I mean this in the most humble way possible, but growing as fast as we’re growing, it can be very hard to keep up with everything. Sometimes our work load is so high we don’t even know how we are gonna make it through the week. It’s just a matter of staying organized and on top of things, but most importantly you HAVE to love what you do and who you do it for. Our passion and love for what we do is so high that it doesn’t even feel like work most of the time. That’s our true saving grace in getting through the hard times. That, and believing that Mixed Media will be huge one day. Everyone on our team is so talented and wants to see Mixed Media grow. Most importantly, we all take pride in what we create.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Hollywood blvd is a TRIP. City walk is a must. LOVE the backlot tour at universal. That has always been one of my favorites.
Sushi stop has bomb sushi and is unusually inexpensive.
Castaway is a beautiful restaurant in the Burbank mountains. Definitely go at night time or at sunset.
The drive to Malibu through the canyons is super beautiful! Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
The Greys Music!
They are an incredibly talented family band that consists of 2 brothers and a sister.
Here’s their Instagram.
Ashley Wendt, owner of Palm Tree Visions