We had the good fortune of connecting with Jordan Velez and we’ve shared our conversation below.
Hi Jordan, have you ever found yourself in a spot where you had to decide whether to give up or keep going? How did you make the choice?
If I’m working on something that is true to myself, or is something I believe in, I have to see it through. At least for my own sake. If I’m 110% into a project I’ll never give up on it. On the contrary, if I am not completely invested in a project, or it doesn’t excite me to revisit or edit it etc, I’ll likely start from scratch or just stop working on it all together. Both approaches I feel are valid and should be honored. It’s okay to stop working on something if you aren’t completely invested in it.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I am currently working on an NFT project called “XPOEM”! I’ve been in the professional film world for 13 years, have made music for most of my life and am constantly looking to learn and create in new and refreshing ways. So why NFTs and what are they? An NFT is essentially a digital collectible item that you can either hang onto or resell! I’ve just gotten into the amazingly welcoming and kind NFT community this year and have decided that the majority of my work will now be released as NFTs.
The project I’m working on currently is called XPOEM. It’s a set of 10,000 randomized poems. I give the computer 100+ lines, and it generated poems on its own. Pretty cool stuff. The thought of surrendering all creative control to a computer oddly enough feels very empowering.
Alongside the poems I’ll also be releasing micro films, which tell the story of an up-and-coming poet. The two mediums will marry in a new refreshing but challenging way. Our community will decide where the story goes via community voting & discussion. This is where I feel this project is unique and wholly my own creative baby! This is a project I wholeheartedly believe in and am ecstatic to see where it ends up. We will also be very involved in educating our community in NFTs and crypto in general in hopes of artists being able to become financially independent through selling their art online.
As for how I got here, I balance my creative life with a full-time bank teller job. It’s not easy. Most nights I am staying up until 3am learning how to code, build websites, learn how to deploy 10,000 NFTs, etc. The reason I’m so excited about this is because I’ve never felt this way about anything I’ve ever made. Nothing I’ve done made me this excited to get off of work to just put another 6 hours in.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Okay so the first place we are going is The Broad, the pieces there are absolutely jawdroppingly breathtaking. After that we would go to Cole’s French Dip for a really really REALLY good French Dip. The drinks there are great too. Then for a coffee pick me up, Intelligentsia!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I 100% am where I am now because of the people that believe in me and support me no matter what. My parents, my partner, my friends and colleagues. They are my everyday guiding lights. They keep me safe and levelheaded and I’ll forever be indebted to them for it.
Photos by Jillian Saldana