We had the good fortune of connecting with Jordan Walker and we’ve shared our conversation below.
Hi Jordan, we’d love to hear more about how you thought about starting your own business?
The driving force behind launching my own business really came out of the desire to build a life where I can have both a meaningful career and the ability to volunteer, travel, and explore. I’ve always been so goal-driven professionally that this was the first time I thought about my goals on a more personal level.
Once I became determined to make it work, it was really about putting my experience in digital marketing, customer experience and analytics into a business plan.
Bondfire Strategy launched a year ago with a focus on helping teams drive more meaningful customer experiences and increase results.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I feel fortunate that I began my career right as social media was really taking over.
My first job was as a social media manager for a national B2B company. This was a crash course on how to build an online community, create content that resonates and use technology to our advantage. In this position, I learned about SEO and PPC, I shot video and took photos. I helped to manage large website development projects and identify ways to measure our campaigns. It was a blast, but I was a one-woman show and eventually I wanted the opportunity to work with a team and learn from others.
My next role was for a large media sales company, and again another crash course. I would spend part of my day analyzing market research, part of my day planning sales incentives and part of my day learning about new forms of online advertising to train our 60+ sales team members. Through this experience, I began to realize that in order for any paid media to work, it has to be aligned with a greater content marketing strategy. I couldn’t be a part of that strategy as a vendor, so I left to become a digital director for a marketing agency.
What I enjoyed about agency life was that ability to fully direct strategy from the start of the research phase through measuring results. I also really enjoyed working directly with clients. I learned so much by partnering with people from different roles and backgrounds. While burnout can be real in an agency, and ultimately one of the reasons why I left, I didn’t want to lose that collaboration on the client-side.
So, all of that led me to creating Bondfire Strategy. Alongside our collaborator network of industry professionals and creatives, we help marketing teams align their efforts with greater sales strategies and increase success. Every day we share knowledge, swap ideas and hit milestones.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Welcome to Wichita! Perfect time for patio season, let’s go.
For breakfast, a must-stop is in the heart of Riverside at R Coffee House. We’re grabbing breakfast tacos and a coffee, while we sit on the patio and watch the neighborhood wake up.
Throughout the week we spend our days outside soaking in the sun. We ride bikes through downtown and have a picnic at The Keeper of the Plains. We take a jaunt over to Botanica and hang out in the gardens. Maybe one day we hit up the Wichita Art Museum and have lunch at the Muse.
For dinner and entertainment, we will mix it up. On Tuesday, we hop over to Central Standard Brewing for bluegrass music and a food truck. On Wednesday we catch a ball game at Riverfront Stadium. Thursday we head to Public at the Brickyard for live music and amazing food. Friday we enjoy the patio at Piatto Neapolitan Pizzeria before we go on an art crawl through downtown. Saturday we attend a concert at Wave and grab a bite to eat from Adios Nachoria and Sunday, we brunch it up at George’s French Bistro before we ride bikes and call it a great trip.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to shoutout to the full community that surrounds Bondfire Strategy. From our clients who work hard to make our community better. To our creative collaborators who inspire us and help us bring ideas to life. I’d also like to give a special nudge to two woman-owned businesses who specifically helped us launch. The Hive, our first coworking space. The Thread, a women’s leadership collective who throughout the past year has helped us align our goals and lean into our power. Oh, and finally, my adoring husband who never doubted me for a single second.
Jenelle Robinson, Photographer Meghan Wolfe, brand designer