We had the good fortune of connecting with Jorge Maldonado and we’ve shared our conversation below.
Hi Jorge, can you walk us through the thought-process of starting your business?
When the pandemic began and forced us to stay indoors, I saw a significant need for a network to allow people to receive the best possible music education remotely. The need inspired me; I created JamArts Online Music Learning, a program that provides an opportunity to expand your music skills from home by following a structured methodology that helps musicians at any skill level to be their best creative self.
This program is constantly evolving. I’ve devoted my time and my heart to make it accessible to anyone and for them to reach their goals. Prior to the pandemic, I taught students in person and in March 2020 we quickly shifted everything online. It was a challenge to adapt to remote teaching and I had doubts that remote music lessons could be as impactful… but it was great! My students were able to adjust and thrive. So it started with private sessions and has already opened to small groups. We will have more than 2,000 people this year from various countries around the world.
To answer the question – I saw the world had a need, I was qualified, motivated, and dedicated so I knew it couldn’t fail. It’s my goal to show anyone that is willing how to express yourself, grow your creativity, and have confidence through music. Teaching has become my passion; I love what I do and I see the impact through my students every day.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My business is online music lessons. It started through local connections and grew tremendously through Instagram. In the beginning, I was posting personal videos playing piano for fun, so I could share my life through the internet, as we all do now. While moving to a remote world, I realized I could leverage the IG platform to reach more people. I love learning and education is a passion of mine. After posting some flyers for my online music lessons, I had dozens of inquiries. I was not aware of the amount of people that want to learn music from all around the world! They were inspired by me but they continue to inspire me. I am extremely proud of the diversity of my students, ranging in age, skill, and locations all across the globe.
I decided to build my music programs to highlight the core concepts I learned at the Berklee College of Music while sprinkling in creative, funky touches. My material has evolved to be structured for the best chance success, both with individuals and groups. I believe we are one of the only programs that offer live, remote piano group lessons. The advantage of a live lesson means you get to share yourself. It makes the lessons exciting and dynamic and paves the way for you to be successful as we will hold all hold each other accountable!
I believe everyone is an artist, we just have to give you the room to focus your creativity and express yourself. I’ve learned that we all need to know our worth, support others and their art, and help wherever you can – we are never done growing!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Los Angeles is the most cosmopolitan place I have ever lived in. I love the diversity of people, languages, food, music, and landscapes. My favorite thing is to be outside; I cannot soak up enough of the southern California sun. My favorite places to hike are Topanga Canyon State Park, Vasquez Rocks, and Franklin Canyon. If I had a few extra hours or days, I would love to continue exploring Joshua Tree National Park and Sequoia National Park. For city sights, I love the Griffith Observatory. I was there for the lunar eclipse in January 2019 and was amazed and humbled meeting so many amateur to expert scientist – like from NASA! The views, educational and historical aspects, and tranquility (Amir’s Garden is a must see) are unmatched at the Griffith. In terms of people watching and always an interesting time, walking around Santa Monica Pier and the beach is the place. In terms of music, you have it everywhere – but if you are lucky enough, the Hollywood Bowl is key. In terms of food, I can’t say enough. As a Peruvian, it’s my staple and so I’d recommend everyone try Pablito’s Kitchen; the ceviche is amazing. My other regulars are Bossa Nova Brazilian Cuisine, Porto’s Bakery, and Aroma Cafe. Lastly, after soaking up the beautiful views, sunshine, and calories, you will find me laying hours on the beach. I love Laguna Beach and Malibu but you will also see me at the dog beaches across Orange County with my puerto rican pup. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First of all, I want to give a shoutout to my wonderful girlfriend Kristina Kaldon, who’s daily love and support has driven me to accomplish my goals.
Thank you to my Mom and Dad for supporting my journey and giving me the strength to leave my home country and pursue my musical dream.
Thank you to my Berklee teachers for the mentorship, feedback, guidance and inspiration during my most impactful learning years.
Thank you to my all time favorite pianists and music influences like Chick Corea, Herbie Hancock, Michel Camilo, Michel Petrucciani and Hiromi Huehara, Listening to them has contributed significantly to my apprenticeship.
Finally, a big shoutout to all my students who inspire and motivate me each day by consistently improving and challenging me to grow as a musician and an educator.