We had the good fortune of connecting with Josanta Gray Emegano and we’ve shared our conversation below.
Hi Josanta, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
There was a point in my life where I did not possess the skills I have today. Years ago, I didn’t know how to approach setting up a licensing deal. Years ago, I had no idea what retail operations meant or how to successfully launch with a major retailer. Grayscaled Media was born out of wishing I had someone to walk me through these major moments. I wish I had someone like myself to point out the landmines of business and ways I could save money in order to grow my brand or business.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Grayscaled Media is a boutique consulting firm aimed at offering colourful solutions to some of the world’s most bleak branding problems. The company helps indie beauty brands scale via brand partnerships and retail distribution. This business was created specifically to serve small business owners and indie brands who do not have any experience with brand partnerships and/or retail operations. We are a champion for these business owners who are often very naïve at the outset of working or negotiating with a major retailer, brand, or celebrity. We prevent them from being taken advantage of by advising them on appropriate tactics to implement, ensuring their success. As an entrepreneur, you’re often left to figure things out on your own. Google becomes your best friend. Other business owners become your sounding board. In the end, it’s very rewarding to look at a product you created or a project that you initiated and become overwhelmed with pride when you push through the challenges.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Harriet’s Rooftop is my favorite if you want great drinks, vibes, and a view! I celebrated my 30th birthday there with friends! Petty Cash Taqueria is a must for tacos! World on Wheels is also a must if we want to have a throwback 90s night! Or, we would go to karaoke!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband Oscar Emegano is the person who gave me the push to start Grayscaled Media!
Dean Castano, Courtney Bree