We had the good fortune of connecting with Josh Separzadeh and we’ve shared our conversation below.
Hi Josh, what role has risk played in your life or career?
Taking risks is a huge part of gaining confidence. Without putting yourself in a situation where there is a possibility of absolute failure there really is nothing you can learn and you are doing yourself and the world a disservice. . Hearing from everyone you know agree that something is a good idea is not always the best way to create a career for yourself. Right now is one of the most interesting times to be alive with tons of forks in the road of where the road to the future leads. From crypto currency, to digital assets, to even virtual real estate, right now is the time to start getting risky with how you want to stomp your foot toward the future. No one knows for sure where we are headed and its your chance to be a trailblazer that leads us in the right direction. Keep your eyes open and never stop learning.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My one rule with making images is that I have to make them as soon as I am inspired. I believe an idea chooses you in some forms. I remember having an idea for a photo and lagged on it and a few months later someone had taken my idea and implemented it in their own work perfectly. From that point I realized that if you don’t get that idea in your head out in the world it will choose someone else. Sometimes it’s not easy to gain inspiration, but focusing on your work and what you want to say with your work at least an hour a day could help push you in the right direction, but not always. Other times you could be taking a job and listening to music and an idea just pops right in your head. The goal is to try when you have time, but don’t feel let down if nothing comes, something may be brewing .
With those ideas I’ve seen a lot of my work go viral as I think I try to have my images tell a story that could connect with people, even if that story is not mine.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My heart is in Venice Beach, I liked there, worked there, and love the energy. It also shows someone the beach without making it a beach day, shows them the multiple cultures and classes in the same world. Also full of great food, people, art, and just always feels exciting to me.
Other than Venice, I would make sure my guest would see the billboards on Sunset Blvd. Sometimes on my off days I drive down there and just take in all of the billboards, maybe because its my profession, but it excites me to see what all my clients are doing, and to me Sunset is the highest respected curation of Billboards in the city.
As far as food goes I’ve got a list of the best sandwiches and breakfast burritos in the city.
Tacos Tu Madre
Tacos Villa Corona
California Chicken Cafe
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Inspiration is everywhere. Obviously a career like mine is hard to get into without a healthy foundation of support. If there is a dab of doubt, it always helps that my friends and family are around makes it easier for the risks to make more sense to me. I’ve also been blessed with meeting so many art directors, designers, account people and bosses that are in my industry and for the most part want to see me succeed as much as my family does.
The team at Cold Open was there for me from the beginning, right when I graduated college they took a chance on me and were excited to see what I can do. I grew with them in a very nurturing environment where my technical skill grew to match my vision as an artist. I have to give them a shout out because I am not sure if I would even be in this industry if I didn’t have the chance to connect with them.