We had the good fortune of connecting with Joshua Evans and we’ve shared our conversation below.
Hi Joshua, is there something that you feel is most responsible for your success?
It’s 100% about relationships and personality for my business, and I believe that the two go hand in hand. I have to cultivate and grow a relationship with the parents of the kids that I teach, all while having extremely limited interaction with these parents. The only way to accomplish this is to showcase an amazing, energetic, fun-loving, and magnetic personality for their kids to enjoy. If I can create an environment and personality that the kids look forward to on a daily basis, then I’ve created fans out of these kids. These fans go home and tell their parents all about the crazy, fun, silly teacher they have, and then the parents begin to form an unspoken relationship with me through them. By having the kids become fans of my program, the parents become fans of me, and a trust is created. Without this trust, earned through personality and our relationship, my brand would wither and die.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I’ve had the joy of being able to write and create original theatrical pieces for children for over 17 years, including one-acts, skits, and improv shows. I’ve also written and published my own collection of short scenes for kids, called “Lights Up”. But what I’m most proud of is the way our program was able to adapt to the sudden chaos of the Covid-19 pandemic. We were ready to open our very own summer camp program for it’s inaugural summer in 2020, but just like so many others, our plans were completely flipped upside down. But instead of throwing in the towel, we were able to shift our program to an online format, and it was a complete success! Not only were we able to sell out our entire summer, but we were able to offer our program to kids around the world! We had kids joining us all over the US, as well as Canada, Mexico, Uruguay, and even Saudi Arabia. And with these amazing young performers, we were able to create a brand new form of performing for their friends and family. Gone was the opportunity for them to be in a big show at the end of their camp, so we developed scripts for the kids to film themselves at home, and were then able to edit them together into amazing mini-movies. Now they have this piece of digital theatrical art that they’ll be able to show off for years to come!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Ha! I’m assuming we’re talking about pre-Covid here? If that’s the case, then I would show off the amazing beauty of LA’s outdoors. Let’s forget about the issue of traffic for this one. I’d start with a mid-morning hike up to the Hollywood sign, followed by a ride on the carousel at Griffith Park. Then we’d run out to Malibu for some lazy beach time at Zuma Beach. Followed by quick stop to check out the outdoor beauty of the Getty Museum, on our way down to Venice to grab some drinks while we watch the sun set over the water.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
For 16 years I worked as an Improv Instructor at the Glendale Centre Theatre’s Summer Camp. People were always a little shocked when I would return year after year to this small job, but I just loved it so much. Not only for the amazing families and kids who would come back every summer, but for the people I worked with and for. All of the camp directors that I had over the years, and the theatre owner himself, Mr. Tim Dietlein, would let me be who I wanted to be in the classroom. They trusted me to let me teach the way I wanted to teach, and we were highly successful! Knowing when to stand back and trust your employees has been a huge influence on how I run my business today.