We had the good fortune of connecting with Judith Green and we’ve shared our conversation below.

Hi Judith, what role has risk played in your life or career?
I believe risks are a good thing. I also think doing things the way they’ve always been done is probably the riskiest thing you can probably do. When you take a risk and succeed, you often end up with a much higher reward than you would have gotten with a more conservative play. I believe taking risks is simply believing in yourself and having faith. I think it’s important to never allow others to project their insecurities, doubts, and fears onto you. There is no way I would be where I’m at today if I had never taken risks. And now, the irony of it all is with hard work and passion; I am now an Emmy Award-Winning Executive Producer for a county-wide campaign I helped create titled: The Risk Is Real.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Working in government communications, I am responsible for raising public awareness of Los Angeles County services and resources. I specialize in digital communications and strive to create messaging that my community will trust, and I believe excellent communication starts from a strategy with a purpose. I started to share my work and promoted programs and outreach services with my friends on social media. I always thought my government job wasn’t considered “cool”, and anyone who didn’t work in public service wouldn’t be interested in my work, but it turns out they are. I have such a diverse group of intelligent and creative friends, and once they saw my passion and understood the work I do, they were willing to offer their time and talent to help me spread awareness. We needed to promote a culture of trust and collaboration while understanding that in communities of color, there was a lack of confidence in government messaging. The Risk Is Real campaign was unique because the message was coming directly from the community. Their personal stories gave the campaign authenticity that the government could have never created using conventional formats like press conferences or “voice of authority” PSAs. I like to think my personality, sense of humor, and mindset sets me apart from others. I have many mentors, colleagues, friends, and family that inspire me every day, and because of that, I’m always thinking, how can I be better? That mindset is my drive, and I know that anything is possible if I put in the time and effort. I learned that it’s not all about having a great idea; it’s about making the ideas happen.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love this question! I’m constantly trying to convince my friend Ashley to spend more time in LA, but she says it’s too far. The only time I ever convinced her to make the 45 min drive West was to attend a dinner party in DTLA that I told her was mandatory! Lol. If I could, I would take her to brunch at an outdoor eatery called Prank in DTLA. From there we would go shopping! LA boutiques are the best! After, we go to the W Hotel in Hollywood and lounge by the pool. Lastly, we would have dinner at KA’TEEN, a new Tulum-inspired outdoor restaurant in West Hollywood; the scenery is fantastic!

Who else deserves some credit and recognition?
Many individuals helped me find the confidence and drive I didn’t know I had in me. But I want to shout out to my mentor, friend, and biggest supporter, Dr. Steven Golightly. There were times I wanted to let critics and naysayers get the best of me, but he would remind me to stay focused and to continue to work towards my goals. And most importantly, he always believes in me and my work.

Instagram: @Judith_Go_Green

Twitter: @Judith_Go_Green

Image Credits
Christopher Quintero @real_breed_photography Mayra Beltran-Vasquez @fotochica22

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