We had the good fortune of connecting with Julia Musachio and we’ve shared our conversation below.

Hi Julia, can you walk us through the thought-process of starting your business?
A huge part of my thought process behind starting my own business was freedom. Looking back now I realize maybe how naive that was in certain ways. When you own your own business you do gain many freedoms. You gain the ability to make big decisions, have the final word, shape your business around your life and take on the type of work that you want to. All of those things can be incredibly rewarding and empowering. What I didn’t think about when starting Culte Collective was the cost of those freedoms.

When you own your own business, especially in the beginning, it’s a lot like becoming a new parent. You have to keep it alive every single day. It keeps you up at night, you worry about it. In order for it to grow you have to give it all of your attention, work long hours, make major decisions that could potentially have major consequences for its future. What I’ve learned is that there is no such thing as security and you have to surrender to that. Whether you work for yourself you have to be fearlessly ambitious, give it your all, and be willing to take risks. In my mind it makes more sense to gamble on myself. Having perspective a few years into owning my own business I don’t think I can ever go back to working for someone else. A huge part of who I am is my work ethic. You have to be an incredibly hard worker to own your own business and I’ve made the decision that investing in myself serves me better than bringing that energy to someone else’s company.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My career has always been in fashion but my passion within that medium is jewelry. Culte Collective is a studio rooted in jewelry design and manufacturing but we offer services in branding and much more. I come from a creative family (my father was in advertising, my sister in an effortlessly talented fine artist-my mother the same) and I’m married to an actor/writer/producer/director. A lot of what I do for work is to take on other people’s visions and manifest them into realities-tangible pieces that they can wear (and sell). That work can be very rewarding and I truly enjoy it but I always have to somewhat remove myself from it because in the end those pieces are designed to enter the world as other people’s art and aesthetic-not my own. Much of the time I am a ghost designer.

The work that I gain the most joy from are the custom pieces I get to make for family and friends. Pieces that represent something to the wearer and that I know they’ll cherish. I put a lot of myself into those pieces.

I’m currently focusing on expanding the custom aspect of Culte Collective and I have a new partnership that I’m very excited about, another risk that I know in my bones will be the most rewarding and I’m lucky to be entering into it with someone I deeply respect creatively and love to death.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Oh goodness. A year into the pandemic, this is a difficult one to answer but I’ll give you my pre COVID spots and what I hope I’ll soon be getting back to. I live in Los Feliz which is pretty magical in the most Los Angeles of ways.

My musts for a week long trip would be:

-Go to Trails Café for a strawberry lemonade and lavender chocolate chip scone (I don’t know why but this combo works for me).
-Hike up to the Observatory through Griffith Park.
-Go see a movie at the Vista theater. It’s a single screen vintage movie theatre with an Egyptian theme that I always gain inspiration from and reminds me of how going to the movies used to feel when I was a kid.
-Brunch at Café Stella and mow down on a stack of lemon ricotta pancakes.
-Take a drive through Los Virgenes canyon (it’s epic) to Malibu and visit Point Dume for a picture perfect private beach vibe.
-Go shopping and gallery hopping in the Arts District.
-Have dinner at All Time and order yourself a whole branzino and a good ass salad.
-Sit at the bar at Little Dom’s and have a cocktail.
-Picnic at the Silverlake Reservoir meadows.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’ve been really lucky that the universe has connected me with mostly wonderful people and I’ve gotten to work on a lot of great projects that have led me to where I currently find myself.

Hands down, one of the most important people in my life is Anthoula Medenas. I could not (and would not want to) run Culte Collective without her. It’s a rare thing in life to find someone that creatively and operationally fills your gaps. I’m fully confident we could run a country together.

My family and friends are of course a constant source or support and inspiration. I’m grateful to be married to the love of my life, Zachary Mooren. He helps me gain clarity on so many of the big decisions that I make with Culte and I’m lucky to be in a relationship where we push each other to invest in ourselves creatively and fearlessly.

Website: www.cultecollective.com

Instagram: @cultecollective

Image Credits
Anthoula Medenas Sophia Schrank

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.