We had the good fortune of connecting with Juliana & Venetia and we’ve shared our conversation below.
Hi Juliana & Venetia, what was your thought process behind starting your own business?
We knew it was inevitable as we always wanted to partner and get into styling together. We initially got into fashion pr and then thought we wanted to be more creative and try the other side of the industry. Once we assisted for years and owned our craft we new the next step was to brand ourselves, find our niche and make it official.
Let’s talk shop? Tell us more about your career, what can you share with our community?
We are two minority women who migrated to Los Angeles to make the best of our lives. We knew we excelled in the arts and creativity and wanted to set ourselves apart from other stylists. We started from the ground up by interning in both public relations and celebrity styling then went on to assist a number of stylists, who mentored us along the way. This gave us the opportunity to learn what we liked and didn’t like about each ones business and what worked for us as a business. It wasn’t easy starting out in an industry we had little connections in, but with our perseverance, we networked and were lucky enough to find some great people to lead by example for us. Since we both come from such different backgrounds outside of the US, we like to push boundaries and work with a diverse group of creatives. We want to expand our brand outside of the stereotypical Hollywood red carpet looks. As much as we admire and respect the work of our mentors and peers we won’t to go beyond the norm.
Who else deserves some credit and recognition?
Our mothers deserve all the credit, for raising such hard working, goal oriented women. We wouldn’t be where we are without their love and support.