We had the good fortune of connecting with Justin “JustRoc” Rimon and we’ve shared our conversation below.
Hi Justin “JustRoc”, how does your business help the community or the world?
Podcasts provide a very intimate way of gathering information through transformative monologues and conversations. The Just Trek Podcast provides that intimate setting specifically for outdoor enthusiasts in the LA/SoCal community to hear stories, adventures, and life tips from inspirational hikers, explorers, travelers, and creatives. These conversations with every day but extraordinary people in the community help raise awareness of how hiking + nature helps heal depression and improve one’s overall physical, spiritual, and mental health.
The podcast not only amplifies people’s love for the outdoors but also amplifies the voices of the underrepresented BIPOC communities in the outdoor space. The podcast inspires people to explore the vastness of nature and therefore enlarges their vision of life – it opens up their mind to the infinite possibilities that life has to offer.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
Podcasting is the art form of facilitating conversation. I am most proud of being able to build community around something I am passionate about and something I feel everyone should incorporate into their every day lives. Helping outdoor enthusiasts in the LA/SoCal scene feel deeply connected to one another through the podcast and to each guest’s story has been something truly special. During the height of the pandemic when our local mountains, trails, and parks were all closed down, people started to turn to the podcast to re-experience the outdoors and feel that sense of adventure and community with one another. Looking towards the future, I am most excited about using all this momentum from the podcast to continue highlighting more inspiring people from the community and curating new content + projects that will inspire people to get outside more often, explore their local mountains, and take care of Mother Earth.
In regards to how I got here professionally, it’s all about taking risks, learning quickly along the way, and surrounding yourself with people who are better than you. It’s only in those stages where you feel most uncomfortable that you find exponential growth and even re-inspire yourself that you are a badass and capable of so many things.
I want people to know that I discovered my “True North” in our local mountains here in Los Angeles and that nature + the great outdoors are such a powerful place to gain more clarity on finding your Purpose and Why in life, help reignite your creative spirit, and re-invigorate your soul. Through becoming an avid hiker I was able to reinvent myself as this much more outdoor centric person which led me to eventually becoming a podcaster. It’s never too late to reinvent yourself and the power of reinvention is a crucial aspect to leveling up in life. We must shed off the old skin aka the older versions of ourselves that no longer serve our purpose in order for us to become the greatest versions of ourselves
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
LA is a tale of many cities with countless things to do so everywhere is an adventure. That being said, if the bestie was in town I would definitely bring them all around West LA to places such as Venice Beach, Abbot Kinney Blvd, Culver City, and then I would take them up the super scenic PCH for them to experience the majestic Malibu coastline.
When exploring around Venice Beach I’ll bring them to Teddy’s Red Tacos for some insanely satisfying Mexican birria style food, grab a drink at the High Rooftop Lounge at Hotel Erwin for the best west side views, take a stroll through the serene Venice Canals, and Abbot Kinney Blvd (considered one of the coolest strips in LA) to escape the boardwalk noise for bit. There’s seriously nowhere in the world like Venice Beach with all the unique characters and people watching it has to offer. Never a dull moment.
Then to escape the city noise, we would drive up the scenic PCH (Pacific Coast Highway) to explore Malibu’s beaches and overlooks such as El Matador, Leo Carillo, and Point Dume. We would grab a bite at the Malibu Seafood shack and then head out to Sandstone Peak (tallest peak in the Santa Monica Mountains) for a magical sunset hike. It would feel like we were in another country up there with views of the ocean and infinite mountain layers glowing all around us.
In Culver City, I would show them around the charming downtown area and more importantly would bring them to Alibi Room which is the only bar that serves the famous Kogi BBQ Taco Truck food (Korean/Mexican fusion) created by Roy Choi. It’s an absolutely favorite of mine and has the best quesadillas I’ve ever had.
To cap everything off, I would bring the bestie on their last day to Korea Town (K-Town) for an All You Can Eat KBBQ extravaganza to somewhere like Hae Jang Chon or Oo Kook KBBQ. BADA BOOM!
Who else deserves some credit and recognition?
I would love to shout out all my podcasts guests and the community of Just Trek listeners. Without both, there is no Just Trek Podcast. The guests have truly inspired me with their wild adventures, tips & advice, and origin stories – we really have some extraordinary adventurers on the show! Also the listeners have constantly kept me re-motivated with their feedback and support when I felt burnt out and wanted to take a hiatus.
If I had to give one specific shout out, I’d like to definitely mention my close and multi-talented friend Marc Nieto aka @MarcnificentTV as he was the person I first started hiking with back in April 2017. Without those beginning hikes in Malibu and that life changing sunset at Sandstone Peak, there would be no Just Trek brand or Just Trek podcast.