We had the good fortune of connecting with Karloz Manufactura and we’ve shared our conversation below.
Hi Karloz, what led you to pursuing a creative path professionally?
The arts and all it’s various creative aspects have always been a kind of cathartic therapy for me, from a very young age. It helps me stay connected and in touch with a deeper understanding of the human condition. So it’s always been a part of my life and I couldn’t imagine what it would be like to not have that part in my life.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My journey with the Crunch Pod music label started back in 2004, when I was looking for a new and different label that I could work with artistically. When I met with the label owner Ben Arp, we clicked right away and saw eye to eye on our mutual artistic goals. I was given full artistic control over my releases without any hidden stipulations, terms or conditions. Something no other label was offering at the time. Most labels wanted to dictate the kind of music I produced and how it would be presented, more like handling meat products rather than encouraging or nurturing the art. Since then both the label and myself were able to grow together in an artistic symbiotic fashion. Years, formats and projects later I’m now managing the label that signed me and giving back to new artists the same freedoms that were given to me, so many years ago. In that process the label has managed to present a volume of work that speaks more on the art of music as opposed to the mass production of it.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’ve always been a Hollywood kid. I grew up in Hollywood and over the years always seem to find my way back to it one way or another. So definitely Hollywood, starting with East Hollywood and the history of the area. East Hollywood although looked as the red headed stepchild of West Hollywood and the hills, is actually the original Hollywood. Many of the greats from the silent film era, as well as a plethora of poets, writers, painters and so forth lived in the area and pretty much shaped the idealism and fascination that the world has with tinsel town. Gradually I’d work my way through the Los Feliz area, through the Hollywood walk of fame and towards the sunset strip. There are so many stories, myths and legends in this town that it literally has taken decades and countless books to tell only some of them. Some spots to hit would be Musso & Frank, The Frolic Room, Capitol Records Building, The Roosevelt, Hollywood Forever….. the list is endless when it comes to artistically historic places. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Ben Arp & Crunch Pod Music Label
Greg Rolfes, Art|Ma, ELEMENTJ21