We had the good fortune of connecting with Katie Kypuros and we’ve shared our conversation below.

Hi Katie, how has your work-life balance changed over time?
Balance has a few meanings, let’s look at them. 1. a condition in which different elements are equal or in the correct proportions.
2. an even distribution of weight enabling someone or something to remain upright and steady.
3. keep or put (something) in a steady position so that it does not fall.
4. offset or compare the value of (one thing) with another.

Maybe a few resonate with you, maybe they don’t. The point. is, it’s different for everyone. I think the lesson I’ve learned is understanding that. It doesn’t have to be the same for everyone, and when you find YOUR balance, your work, performance, and life will improve.
Personally, the way I look at things and decide whether or not to do them is determined by the effect they have on my personal values, priorities, and long-term goals. I always ask myself, does this affect my money, my mental well being, home life, dog’s life (for you crazy dog parents like me out there), my family, or my physical health, and if all boxes are checked off as not effected – I typically full send it.
Some sacrifices affect my physical well-being – late nights, long projects but they serve my long-term goals, some don’t.

I believe it’s a process of decision-making and having the CONFIDENCE in yourself to be consistent with what balance means to you.

How has this work-life balanced changed for me? Every day, and sometimes every year. I have had years where I had one job, 3 jobs, and even 5 different gigs/projects at a time. I just stayed true to what I was willing to sacrifice and my long-term goals.

Last thoughts:
SLEEP IS IMPORTANT EVEN FOR THE ENTREPRENEUR – A recovered brain is a creative brain.
Healthy food promotes longevity in just about every area of life.
Exercise and movement also promote creativity, brain health, “balance” emotionally, and improves confidence.
Don’t stress about how much the coffee is, just get it dawg:)

Alright, so let’s move onto what keeps you busy professionally?
My name is Katie Kypuros, I am currently a Marketing Professional, Entrepreneur, and Project Manager. I do a number of things and come from a pretty diverse background. I started in Brand Ambassadorship and Events at 16, working my way into hospitality, Artist Relations/Music and entertainment, and afterward transitioned into action sports. From my action sports career, I landed my Regional Marketing Manager position with the Head PT for the Burton Snowboards US OPEN, and currently work for them here in LA. On my downtime I work as an independent marketing professional for small agencies where I’m contracted out on a client-to-client basis, I work for local events & parties, and I also am currently working on a few personal startups that I plan to execute in 2022.

The biggest lesson: don’t take things personally when it comes to business, and speak to yourself like the BOSS you are, if your thoughts aren’t aligned with who you aspire to be, you will never be. I think, therefore I am.
Lesson #2: Fake it till you make it, but when you fake it, you better give 110% , I’m completely self-taught, and even Rihanna has said this.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love me some Los Angeles, CA AND not the Hollywood LA, the real LA:) Here is my week at a glance if I were to give you an itinerary:

Monday: Hit Up Mo Betta burgers in South Bay for some bomb tacos or burgers – this isn’t in and out.
Later that night, Station1640 Kareoke night – just thank me later.

Tuesday: Stop by Long Beach’s local coffee shop, Coffee Drunk, meet the owners. (they are usually there), and afterward. head across the street to the bread shop and book store. If you are looking for a lituation and some tequila that night, Taco Tuesday by the Davibe is the spot to be at (again, thank me later).

Wednesday: Head down to the alley in DTLA, park around 11th street, and go shopping! Grab you some agua fresca, street tacos, and check out my girl’s shop Urban Rarity! Later that evening grab some BachiBus – usually parked on flower st by the staples center – this is also a locally owned food truck and it’s FIRE!

Thursday: Go find some oxtails, and hit Hilltop coffee in Leimert Park!

Friday, Saturday, Sunday – Hit up Delilah if you wanna fancy,boujiie vibe, Health House for a fun rooftop workout and great music, Melrose Ave, Coffee Dose, I’m personally a fan of Bungalow Long Beach’s espresso martinis. I’m missing alot but LA is big.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Shout out Cortney Ketchum, owner of Urban Rarity, Shoutout Chanel Dijon, owner of sleepover I just really am inspired by her, Shout out Bri owner of Matte brand, she is an affirmation queen, and Shout out my dad Kip, 20 year + business owner who just never stops working simply because he loves it:)

Instagram: kkypuros

Other: Tiktok @kkypuros

Image Credits
Photos by: @cbenoitphoto on ig.

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