We had the good fortune of connecting with Kevin And Sam and we’ve shared our conversation below.

Hi Kevin and Sam, what is the most important factor behind your success?
We are, for lack of a better term, complete idiots. We take our coaching seriously, we take our business seriously, but we are fundamentally, genetically, and in all other ways entirely incapable of taking ourselves seriously. That, along with our shared moral code (do the right thing, not just the right thing for the business), has helped to cultivate an amazing community built on trust, acceptance, and…childlike whimsy? We proudly refer to our classes as “Adult Recess” because our members get to take a break from their day-to-day responsibilities and play with their friends for an hour at a time. They just happen to be getting in a killer workout and improving their overall quality of life at the same time.
1) Show client a good time.
2) Make client as healthy as possible.
3) Happy client lives forever and never cancels membership.
Turns out it’s a shockingly simple formula that even these two these idiots couldn’t screw up.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
The thing we’re most proud of is that we’ve done this whole “business” thing our way, we haven’t compromised ourselves, and it actually seems to be working. Has it always been smooth sailing? Absolutely not. Bumps and bruises aplenty. Did you guys know about this thing called “taxes”? Woof. Neither of us had ever owned a business or worked for ourselves. It was always someone else’s company; someone else’s vision. Now we get to execute our vision, create our own thing, and be the kind of leaders we always wished we’d had.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Well we’d pick them up at Bob Hope (not letting our friends fly into LAX) and head straight to Jewel City CrossFit for a workout. Yeah that’s a little like voting for ourselves for homecoming, but we feel zero shame. Then the week will be all about pizza and views, so we’ll make time for Hail Mary in Atwater and Village Pizza in Larchmont. Then it’ll be Solstice Canyon for the Pacific, The Wisdom tree for the panoramic city views, and the Mt. Wilson Observatory for all of it (hoping for a clear day). By week’s end our friend will be asking for DisneyLand, we’ll refuse to drive to Anaheim, and we’ll compromise with Harry Potter at Universal. They get a wand, we get some butter beer, everyone’s happy.

Who else deserves some credit and recognition?
Of course our (far) better halves. Kevin’s wife Emma and Sam’s girlfriend Amelia have been absolutely key in creating the culture we’ve built here. Without their hard work and support this game would’ve been over before it started. Our membership deserves a huge shoutout, too. Particularly those who were here before we bought the joint. Trusting the two guys they just knew as coaches to lead their special place in a positive direction took a lot of faith and we couldn’t have done it otherwise.

Website: https://JewelCityCrossFit.com

Instagram: @JewelCityCrossFit

Yelp: Jewel City CrossFit

Other: Info@JewelCityCrossFit.com
(213) 393-9546

Image Credits
Ara Soudjian
Emrys Roberts

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