We had the good fortune of connecting with Kim Baschet and we’ve shared our conversation below.
Hi Kim, what led you to pursuing a creative path professionally?
I started as a kid developing my creative side and my family encouraged me to pursue what I loved. I knew I wanted to be a designer as I was inspired by designers in the field I was looking up to. I used creativity as a way to express and challenge myself and dedicated a big part of my life to it. It was my hobby, my study and now it is my career! Design is the perfect intersection of my love for the craft and the desire to do something useful.
Alright, so let’s move onto what keeps you busy professionally?
In the beginning, there were sleepless nights, doubts, and some good concepts, but poorly executed. It takes time to learn the techniques and digital software. I am glad I met people early on that told me the potential of my ideas and that I needed to invest time into them to make them solid creations. What kept me going is the sparks brought by each design solved. Like a labyrinth where after many trials, you finally find the way to perfectly complete your design. I thought I had to have to right answer right away, and it could happen of course, but most of the time designing has been a creative process, where I need to explore, research, iterate, refine to find the adequate result.
Now that I am in a more established place in my career, the constant in my work is to create from a place of happiness. I want my craft to create delight for the ones that view and use it. I hope as much as it excites me to create the designs! My brand is driven by joy and movement. Interactive design and motion design have been an important part of my creative process. From the concept phase, my designs are made to move, evolve, and be interactive. Interactive is always an interesting challenge, as you have to project yourself into the many journeys of users. Creativity and empathy help to envision these scenarios that will make the design more sensitive, efficient, and open to the world.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would bring them to all the natural places around here, the beaches, hikes, parks, and even the desert are so close! California has an amazing diversity of landscapes. In the city, I saved all my favorite restaurants on an interactive map. A French market called “à côté” has many of my favorite French products. “Cafe gratitude” has great vegan food and “Republique” has an awesome brunch menu! I love showing the Getty museum because it’s an architecturally interesting place that also has great exhibits! The Griffith Observatory has a sublime view of the city.
It’s great to have people visiting, as you get to do all the touristy things you would normally postpone. On my list, I can’t wait to visit the Universal studio tour and Jurassic Technology museum!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Jantana Hennard is an inspiring designer and a great friend! I loved working alongside designer Leena Mudershwar, art director Evan Corrigan and creative developer Thomas Boulongne. They always encouraged me to follow my path, gave me support and advice in my career, and reminded me when I deserve to rest! My family supported my career all along, even when it meant working far from them. All of them encouraged me to believe in myself. I am glad to be surrounded by talented people that are also amazing humans.