We had the good fortune of connecting with Kimberly Jaffe and we’ve shared our conversation below.
Hi Kimberly, how has your perspective on work-life balance evolved over time?
I am the mother of two beautiful girls, ages 16 and 21, but when my husband and I decided to divorce, I needed to return to work as I had to support my children, as well as I had a desire to return to the workforce. For 20 years, I had some marital issues and therefore, in order to focus on my children, I quit my career at Warner Bros. As one of my girls has continuous health problems, I needed to find a a source of income that allowed me to work from home. I didn’t want a “job,” but I desired a career, one where I was the boss. I explored my different passions, and since I’m a 4th generation Angeleno, and have always been a tourist in my own town, I started my company, L.A. Any Day, and am a Los Angeles Entertainment Concierge. This became a much larger endeavor than I ever dreamed it would be, as my idea went in many different directions. After a great deal of soul-searching, I focused on how to best monetize my business. I love what I do but it does require a great deal of my time and energy. I work seven days a week, but it’s worth it. I have one daughter in New York attending NYU and my other girl lives with me (she’s in 11th grade). Sadly, a few months ago, their father unexpectedly passed away. And to top it off, I contracted Covid on my birthday in December. We have endured some difficult times, but more than ever, my children my number one priority, while maintaining my business.
Though the tourism industry has been devastated by Covid, I still have been able to maintain my business while taking care of my girls.
What should our readers know about your business?
As an L.A. Entertainment Concierge, I provide personalized itineraries for people who staycation and vacation in Los Angeles. I am available to work with individuals and groups, hotels as a luxury concierge, corporations, and with relocation companies. I am connected to just about every online site, work with hundreds of venues throughout town, have connections just about everywhere, post reviews on social media, and pride myself on knowing our hidden gems. As my goal is for my clients to experience Los Angeles like a local, I customize each and every itinerary, make all the arrangements, and am personally available to my clients during their entire stay so they may have the best trip possible.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Though most of Los Angeles is under a stay-at-home order, I will give offer some ideas as if our city was fully open. Since my itineraries are customized, no two itineraries are ever alike. And since I receive no kick-backs (like a hotel concierge), I am able to offer un-biased recommendations. In addition, since I work throughout all 88 cities in LA. County, I have to consider traffic and the accessibility to each location, depending on my client’s mandatory sights, commitments, and where their hotel, rental home, etc. is located. With all that said, some of my highlights would be brunch at The Malibu Cafe at Calimigos Ranch in Malibu followed a winery tour via hiking or biking with Malibu Wines, paddle board yoga with YOGAqua in Marina del Rey, take a tour of Los Spirits Distillery in DTLA, lunch at The Butcher, The Baker, The Cappuccino Maker in West Hollywood, happy hour at Fig at 5 in the Santa Monica Fairmont Hotel or Clifton’s in DTLA, dinner at A.O.C, in L.A., and for late-night drinks and fun, back to DTLA to The Rhythm Room. Though due to fluctuating Covid restrictions, and as these potential destinations cannot all be experienced in a single day, Los Angeles still has numerous hidden gems just waiting to be discovered.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have to first give a shoutout to my girls, Alyssa and Ava. They inspire me each and every day. Professionally, I’d like to recognize Genevieve Morrill, CEO of the West Hollywood Chamber of Commerce, and Laurel Rosen, CEO of the Santa Monica Chamber of Commerce. Both of these extraordinary women not only believe in me as well as my company, but I am incredibly grateful for their advice, guidance, and support. They are extremely successful women with hearts of gold. Not only do I admire them professionally and personally, but am proud to call them my friends. In addition, I want to thank Jessica Heady Gandolfi for the wonderful shoutout about me… so thankful and she is an amazing woman as well.
Facebook Hidden Gems Group: https://www.facebook.
All photos courtesy of L.A. Any Day, LLC.