Meet King Cassius | Hip hop Artist & CEO

We had the good fortune of connecting with King Cassius and we’ve shared our conversation below.

Hi King Cassius, is there something that you feel is most responsible for your success?
The most important factor behind my success is having a cause bigger than myself. Since a young age my parents always pushed me to have a cause bigger than myself with my art and all of my other endeavors. I have carried that thought throughout everything I do. I whole heartedly believe that I am here for a greater purpose and to make the world a better place.

Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
As I stated earlier, I believe in having a cause bigger than myself with my art. Therefore, all of my music has substance. I love to challenge perspective, tell stories, and exude good vibes with my music. I have always been a fan of trap music sonically, but not always a fan of the content. Therefore, I decided to create my own lane. Sonically, my music draws inspiration from trap music and the new wave of hip hop, but lyrically, my content is always positive. All my music is clean, but never corny.

My journey as an artist has been long and is still going. I began exploring my love for music back in 8th grade. I am now a junior at NYU’s Clive Davis School of Music. One of the most challenging things over the years in music is consistency. Although it may seem like a lot of artists are blowing up overnight, a lot of work takes place behind the scenes. Another thing I had to learn is that musical talent is less than half the battle. If you are not tight on your promotion and marketing skills, it will be very hard to break through. Luckily, through trail and error, I have learned and continue to learn more about promoting myself in order to help my music reach more people.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
There is so much to do in LA. First, I would take my friend to the beach in Santa Monica by the pier. After hanging out down there we”d probably hit a dope lookout called “Top Of The World” in the palisades. The next day, we’d go down to the valley and grab arguably my favorite food spot in LA “Poquito Mas.” Mexican food to die for. Also at some point I would want to take them down near Westwood by UCLA. The energy down there is great. Then from there, shoot down to “Tocaya” in West Hollywood, and show them around Beverly Hills shortly after. Then maybe to finish off the visit, a road trip down to Santa Barbara. But not before stopping for Acai Bowls at The Harvest Bar.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My family has always been supportive of everything I do. When I was younger I took interest in many different things: Sports, shoe companies, youtube, film, etc. And no matter what I did, they were always supportive and challenged me to be the best in the field I was interested in.

Website: https://royalfambrand.com/

Instagram: https://www.instagram.com/youngkingcassius/

Youtube: https://www.youtube.com/channel/UCI26xA7f-PyuEqieTV1RJiw

Other: SPOTIFY: https://open.spotify.com/artist/718mdTQG14h1WHDtvPZbzl?si=RCmmd09pTMO6UgtfqffgjA&dl_branch=1